Amazon Offers 600 Ad Credits to Sellers for Growth

Amazon, in collaboration with Youmai Yun, is offering a significant benefit: up to $600 in advertising vouchers for eligible sellers. This initiative aims to reduce promotion costs and improve advertising performance. The program covers various ad types and marketplaces. However, sellers should pay attention to the participation requirements, usage rules, and time limitations. This is a valuable opportunity for sellers to leverage vouchers to drive product sales and business growth.
Amazon Offers 600 Ad Credits to Sellers for Growth

Many new sellers on Amazon face significant challenges with the high costs and complex strategies of on-platform advertising. The pressure of advertising budgets and trial-and-error expenses often becomes a stumbling block for product promotion. Amazon has now partnered with third-party service providers like YouMaiYun to launch a special promotion offering sellers up to $600 in advertising credits per marketplace, aiming to help reduce marketing costs and accelerate sales.

Promotion Details

This limited-time opportunity provides eligible sellers with advertising credits that can be applied toward campaign costs. Below are the key details:

  • Promotion Period: Pacific Standard Time: August 22, 2022 at 12:00 AM through December 31, 2022 at 11:59 PM
  • Eligibility Requirements: Sellers must meet one of the following criteria:
    • Have never run Amazon Ads before
    • Have only created or adjusted ads through Amazon Seller Central in the past three months
  • Participation Steps:
    1. Enable advertising and authorize YouMaiYun (existing users can skip this step)
    2. Create and optimize campaigns through YouMaiYun's advertising management tools, choosing from Sponsored Products, Sponsored Brands, or Display Ads
    3. Maintain active campaigns for at least 28 days while making weekly adjustments

Reward Structure

Upon completing the requirements, sellers will receive $200 in advertising credits deposited into their account for the corresponding marketplace. Additional benefits include:

  • Campaign Stacking: Sellers can participate in all three ad types (Sponsored Products, Sponsored Brands, and Display Ads) to earn up to $600 per marketplace
  • Marketplace Stacking: Users with authorized stores in multiple marketplaces may participate in each eligible location
  • Participation Limits: Each store location may only participate once during the promotion period

Additional Information

The promotion is valid in these marketplaces: United Arab Emirates, Australia, Canada, Germany, Spain, France, Italy, Japan, Netherlands, Poland, Singapore, Turkey, United Kingdom, and United States.

Credits typically appear in accounts within approximately 14 days after completing all requirements. All unused credits expire 30 days after issuance and may only be applied toward eligible advertising costs. Credits cannot be transferred, resold, or redeemed for cash.

Sellers should monitor credit balances through the advertising dashboard (Campaign Manager > Settings > Billing and Payments > Coupons) and pause campaigns before credits are exhausted to avoid unexpected charges.

Strategic Opportunity

This initiative provides sellers with valuable resources to test and optimize advertising strategies while reducing upfront costs. The integration with third-party tools like YouMaiYun offers additional campaign management capabilities to enhance performance.

Amazon reserves the right to modify or terminate the promotion at any time. Participants should review all terms and conditions carefully before engaging with the program.