Navigating Amazon's complex marketplace rules and ever-evolving strategies can overwhelm even experienced sellers. One e-commerce expert is addressing this challenge through a methodical "progressive approach" and hands-on training programs designed to help merchants succeed on the platform.
From Local Business to Cross-Border Expertise
Founded in 2016 and headquartered in Chengdu's Jingrong Entrepreneurship Park, Yixun Cross-Border Electronic Co., Ltd specializes in Amazon platform operations and management services. The company assists traditional local businesses in expanding sales channels through comprehensive cross-border e-commerce solutions.
The firm's co-founder, a six-year Amazon marketplace veteran recognized as an Amazon Advertising Community Ambassador, has emerged as a preferred mentor for new sellers. His pragmatic training philosophy emphasizes measurable results over theoretical knowledge.
The Progressive Methodology
This approach advocates measured, strategic advancement rather than aggressive resource deployment in early stages. The curriculum focuses exclusively on practical implementation—teaching participants how to operate an Amazon business rather than simply understand its concepts.
Through specialized management services for North American, European, and Japanese marketplaces, the company has developed multiple seven-figure annual revenue stores across fashion, furniture, and outdoor product categories—demonstrating the effectiveness of their methods.
Comprehensive Training Program
Small-group instruction over one to three months equips participants with complete operational capabilities, covering:
- Account Setup: Registration procedures and compliance requirements
- Product Selection: Market analysis techniques and risk assessment
- Listing Optimization: Keyword strategies and visual presentation
- Advertising Systems: Campaign structures and performance tracking
- Fulfillment Processes: FBA logistics and inventory management
- Ranking Algorithms: Search visibility factors and optimization
- Profit Analysis: Cost control and financial evaluation
The program also addresses specialized operational challenges including intellectual property protection, VAT compliance, and international logistics coordination.
This systematic training approach provides sellers with actionable frameworks to build sustainable Amazon businesses while avoiding common pitfalls in marketplace operations.