For sellers struggling with lackluster product detail pages or envious of competitors' video-enhanced listings, Amazon's Enhanced A+ Content offers a solution. Official data shows products with A+ Content average 5% higher conversion rates. Now, regular sellers can access this powerful tool for free.
A+ Content: Driving Conversions and Brand Building
While product titles, bullet points, and main images remain crucial, A+ Content plays an equally vital role in Amazon operations. Well-designed A+ Content not only improves conversion rates and sales but significantly enhances brand perception. This feature allows sellers to comprehensively showcase product features, benefits, and usage scenarios, helping buyers make informed decisions that reduce returns and negative reviews.
Enhanced A+: A Free Conversion Tool for Regular Sellers
Previously limited to Vendor Central accounts, video capabilities are now available to brand-registered sellers through Enhanced A+ Content. Amazon reports this feature can increase sales by up to 20%.
Enhanced vs. Standard A+: Key Feature Upgrades
Enhanced A+ Content builds upon standard functionality with several notable improvements:
- Interactive hover hotspots: Sellers can add up to six interactive hotspots to images, revealing additional text or images when hovered.
- Video modules: The standout feature allows embedding product videos and tutorials for more engaging presentations.
- Navigation carousels: Enables rotating displays of multiple products or features for easier browsing.
- Advanced comparison charts: Clearly differentiates products from competitors to highlight advantages.
- Q&A sections: Addresses common buyer questions to reduce purchase hesitations.
Eligibility Requirements for Enhanced A+
Sellers must meet these criteria to access Enhanced A+ Content:
- Successful brand registry
- Published A+ Content and brand stories for all eligible ASINs
- Approval of at least 15 A+ Content submissions within the past year
Qualified sellers automatically gain access at month's end, visible through a banner notification in the A+ Content Manager.
Implementation Considerations
When setting up Enhanced A+ Content, sellers should note:
- Only applies to brand-registered, active ASINs with brand stories
- Enhanced content replaces standard A+ but preserves brand stories
- Each ASIN requires unique A+ Content; shared templates don't count toward the 15-submission requirement
- Videos must be under 50MB to avoid upload errors
Seller Feedback and Performance
Early adopters report Enhanced A+ Content delivers more effective traffic conversion than standard versions, with expanded display dimensions and mobile-optimized modules improving cross-device viewing experiences.