As the festive season approaches, eBay Australia has revealed the most popular toy trends for Christmas 2022. With a special toy promotion running from November 1-10, sellers have a golden opportunity to capitalize on these trends during the crucial holiday shopping period.
Timeless Classics: The Evergreen Profit Makers
Traditional toys continue to dominate holiday wish lists, with eBay data showing remarkable growth for certain classic items. Rubik's Cubes have seen sales surge by over 50%, while Monopoly sets experienced a staggering 280% increase in demand following its Netflix series debut.
These enduring favorites resonate across generations, tapping into nostalgia while providing universal entertainment value. For retailers, classic toys represent stable revenue streams during the competitive holiday season.
Key Classic Performers:
- Rubik's Cube: The iconic puzzle remains popular across all age groups. Retailers should stock various difficulty levels and special editions to cater to different demographics.
- Monopoly: The family board game staple now benefits from themed editions tied to popular movies and franchises, expanding its appeal beyond the traditional format.
Sustainable Play: The Rise of Eco-Conscious Toys
Environmental concerns are reshaping toy preferences, with over 40% of Australian consumers now prioritizing sustainable options. eBay's marketplace reflects this shift, showing growing demand for eco-friendly products like Resoftables plush toys, Recyclies & Friends Doll Packs, and wooden toys.
This emerging trend presents opportunities for brands to align with consumer values while differentiating their product offerings.
Notable Sustainable Options:
- Resoftables: Plush toys made from recycled materials, available in various animal designs and sizes.
- Recyclies & Friends Doll Pack: Doll sets crafted from recycled plastics featuring colorful, imaginative characters.
- Wooden Toys: Traditional playthings including blocks, puzzles, and role-play sets that emphasize natural materials and durability.
Budget-Friendly Favorites: Value-Conscious Choices
Economic pressures have made affordability a key consideration, with toys under AUD$50 showing particular strength. Viral TikTok sensations like the Its Bubbles Light Bubble Blaster saw sales skyrocket by 1450%, while interactive pet companions like FurFluffs and sensory play sets like Galt Slime Lab gained significant traction.
Top Affordable Picks:
- Its Bubbles Light Bubble Blaster: Creates hundreds of glowing bubbles, available in multiple color variants.
- FurFluffs Pupper-Fluff: Interactive plush pets that respond with sounds and movements.
- Galt Slime Lab: Science-inspired slime kits encouraging creative experimentation.
eBay Australia's 2022 Christmas Toy Hotlist
The marketplace's official trending toy selection includes:
- FurFluffs sensory toys with multiple interactive features
- It's Bubbles Light Bubble Blaster with LED illumination
- Plum Play Build & Splash wooden activity table
- Rubik's Impossible color-shifting puzzle
- Recyclies & Friends recycled doll sets
- LEGO® Super Mario Peach's Castle set
- Mermaid Barbie dolls and accessories
- NERF Roblox Blaster inspired by the popular game
- VTech JotBot drawing and coding robot
This comprehensive trend analysis provides valuable insights for retailers preparing for the holiday rush. By focusing on these three key categories—timeless classics, sustainable options, and budget-conscious choices—businesses can effectively meet diverse consumer demands during Australia's peak shopping season.