Imagine spending weeks selecting products and optimizing listings, only to receive a sudden takedown notice from Amazon—all because a safety information label was missing from the product detail page. This scenario is not hypothetical but a looming reality for sellers on Amazon’s European marketplace.
Several sellers have recently received emails from Amazon urging them to upload and display product safety information images in their seller accounts. Failure to comply could result in product removals.
The change stems from a new "Product Safety and Compliance" image variant option introduced on Amazon’s seller platform in February 2023. Under the updated policy, sellers must clearly display safety labels, warnings, and compliance marks on product detail pages. Amazon will rigorously review uploaded images, and non-compliant listings risk removal. This is not a minor adjustment but a critical requirement for continued operations in the European market.
According to current information, Amazon is expected to fully enforce the rule by July 1, though the exact timeline remains subject to official confirmation from Amazon Europe. With limited time left, sellers are strongly advised to act promptly to avoid disruptions.
To comply, sellers should first audit all active product listings to verify whether clear and complete safety information images are uploaded. Next, they must ensure these images meet Amazon’s standards, including the legibility and accuracy of labels, warnings, and marks. Any discrepancies should be corrected immediately. Additionally, sellers should monitor official announcements from Amazon Europe for further updates to stay aligned with platform requirements.
Proactive preparation is essential to maintain a competitive edge in the evolving marketplace.