OZON Sellers Guide Managing Product Statuses and Reviews

Published: 01/04/2026
OZON Marketplace Product Moderation Operational Strategies
This article provides an in-depth analysis of product statuses on the OZON marketplace, offering detailed solutions for product moderation failures. Sellers need to understand product statuses, accurately identify the reasons for rejection, and modify product information according to platform rules. Optimizing product information and avoiding violations are crucial for improving the approval rate. By understanding common pitfalls and implementing best practices, sellers can navigate the moderation process more effectively and ensure their products are successfully listed on the OZON platform.
OZON Sellers Guide Managing Product Statuses and Reviews

In the increasingly competitive world of cross-border e-commerce, listing products on OZON platform resembles setting sail in a vast digital ocean. However, not all products successfully navigate the approval process to reach potential customers. Just as sailors must prepare for storms, sellers must understand OZON's product status system and master strategies for handling approval rejections—key elements for successful platform operation.

Decoding OZON Product Statuses: From Draft to Best-Seller

On OZON platform, a product's status directly determines its visibility and sales potential. Only items marked "On Sale" become visible and purchasable to customers. The platform categorizes product statuses as follows:

On Sale

This status indicates successful listing and availability for purchase, with three substatuses:

  • In Stock: Product is available with sufficient inventory
  • Out of Stock: Listed but requires inventory replenishment
  • Sales Paused: Seller has temporarily deactivated the listing

Not for Sale

These products remain invisible to buyers until specific actions are taken:

  • Product Creation: Information upload in progress, not yet submitted
  • Under Review: Submitted and awaiting platform approval
  • Incomplete: Missing required information for submission
  • Rejected: Failed approval, requiring modifications
  • Blocked: Removed due to policy violations

Handling Approval Rejections: Targeted Solutions

Product approval rejections represent a common challenge for OZON sellers. Immediate action is crucial to minimize sales disruption. Follow this systematic approach:

  1. Identify Rejected Products: Filter for "Rejected" items in your seller dashboard
  2. Review Rejection Reasons: Hover over the status field to view specific issues, which typically include:
    • Non-compliant or irrelevant keywords in titles/descriptions
    • Incorrect product categorization
    • Substandard or policy-violating images
    • Inaccurate or incomplete product descriptions
  3. Modify Product Information: Access the editing interface through your product list and systematically address all flagged issues
  4. Resubmit for Approval: Conduct a final review before resubmission to prevent recurring rejections

Optimization Strategies for Higher Approval Rates

Proactive measures can significantly reduce approval rejections:

  • Thoroughly study OZON's product listing guidelines and prohibited content policies
  • Create precise, compelling product titles and descriptions with proper categorization
  • Use high-resolution product images that comply with platform standards
  • Avoid misleading claims, intellectual property violations, or unfair competitive practices
  • Regularly audit and update product information for accuracy

By mastering OZON's product status system, developing effective rejection response protocols, and implementing preventive optimization measures, sellers can enhance listing efficiency and sales performance on the platform.

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