Cross-border e-commerce, particularly for medium and large-sized products, presents logistical challenges comparable to scaling a steep mountain. Shipping costs, delivery timelines, and complex customs procedures can significantly erode profit margins. For sellers, selecting a reliable overseas fulfillment center becomes the critical support point for this ascent. Broadi Fulfillment, a brand under Broadianda, positions itself as this essential support for cross-border sellers specializing in oversized items. But does it truly deliver solutions to these logistical hurdles?
Broadi Fulfillment: A Tech-Driven Logistics Provider Anchored in the U.S.
Registered in California, Broadi Fulfillment operates as a technology-enabled logistics company specializing in global supply chain solutions for cross-border e-commerce, with particular expertise in medium and large-sized products. Established in 2013 with headquarters in Los Angeles, the company maintains a localized management team and extensive offline market resources, aiming to provide comprehensive services for Chinese enterprises expanding into U.S. markets.
Broadi's competitive advantage lies in its deep-rooted experience within the American market. Unlike conventional fulfillment centers offering basic storage, the company functions as a bridge connecting Chinese sellers with U.S. distribution channels while providing market intelligence to optimize sales strategies.
Operational Infrastructure: Dual Warehouse System and Proprietary Fleet
Warehousing capacity represents a core differentiator for fulfillment providers. Broadi operates two standardized facilities in Los Angeles totaling over 14,000 square feet, equipped with advanced warehouse management systems enabling real-time inventory tracking. Sellers maintain complete visibility of stock movements from receipt to dispatch.
The company's proprietary trucking fleet facilitates container retrieval from ports and nationwide distribution across 48 states. This vertically integrated transportation network allows precise control over delivery timelines and quality assurance, mitigating risks associated with third-party carriers.
Service Ecosystem: From Core Logistics to Value-Added Solutions
Broadi's service portfolio addresses the complete cross-border supply chain:
- End-to-End Import Logistics: Comprehensive handling including customs clearance, container unloading, and storage
- Order Fulfillment: Pick-pack-ship operations with direct-to-consumer delivery
- Dedicated Transportation: Nationwide distribution via company-owned fleet
- Reverse Logistics: Returns processing and relabeling services
- Ancillary Services: Quality inspections, tax documentation, and analytical reporting
Performance Metrics: Delivery Timelines and Cost Structures
Delivery speed remains a critical consideration for cross-border sellers. Broadi's fulfillment timelines depend on multiple variables:
- Warehouse processing efficiency (typically 24-48 hours)
- Transportation mode selection (air/sea/ground)
- Final-mile carrier performance
The company employs a multi-tiered pricing model based on:
- Receiving and storage fees (volume/time-based)
- Order processing charges (per unit/order)
- Shipping costs (weight/destination/service level)
Dimension restrictions apply for oversized items, with specialized handling protocols for fragile or heavy products. Sellers must comply with packaging specifications to ensure damage-free transit.
Strategic Considerations for Oversized E-Commerce
Broadi Fulfillment's localized infrastructure and integrated services present a viable option for Chinese sellers targeting the U.S. market with medium and large products. However, merchants must conduct thorough evaluations aligning operational requirements with budgetary constraints. The selection of an overseas fulfillment partner requires careful analysis of product characteristics, sales velocity, and total cost of ownership to ensure logistical efficiency and profitability.