For cross-border e-commerce sellers, few scenarios are more frustrating than seeing carefully prepared shipments cross oceans only to be rejected due to absent recipients, incorrect addresses, or buyer refusals. These "failed packages" represent lost revenue and logistical headaches. But Lazada's innovative Resale Service offers a solution by giving these products a second chance to reach customers and generate value.
Understanding Lazada's Resale Service
Lazada's Resale Service is a value-added solution for first-attempt delivery failures. When packages fail initial delivery attempts for reasons including recipient absence, incomplete addresses, or buyer refusal – and pass Lazada's quality inspection – the platform relists them for a 28-day second sales attempt. Notably, this service currently excludes Singapore and doesn't apply to customer-returned items. Only first-attempt delivery failures that pass inspection qualify for resale.
Common Causes of Delivery Failures
Understanding why deliveries fail helps sellers minimize such occurrences. Primary reasons include:
- Recipient issues: Absent recipients, incomplete addresses, or unreachable phone numbers
- Buyer decisions: Refusals (due to delayed delivery, cash-on-delivery payment rejection, or purchase denial)
- Other factors: Incorrect recipient information or special circumstances (typhoons, pandemics, or other force majeure events)
Lazada makes multiple delivery attempts before marking packages as Failed Delivery (FD). This occurs only after exhaustive attempts and when cancellation isn't the cause.
The Resale Quality Inspection Process
To ensure resale product quality, Lazada conducts rigorous inspections covering:
- Product information verification (automatic rejection if SKUs are delisted)
- Quality assessment for defects
- Description accuracy (matching listings, images, specifications, and colors)
- Correct item verification
- Component completeness check
- Packaging integrity evaluation
- Restricted items screening (automatic rejection if applicable)
Only items passing all checks proceed to resale.
Key Resale Policy Details
Lazada's resale policies maximize inventory utilization while minimizing seller losses:
- Inventory priority: When new orders match SKUs available in local resale warehouses, these units ship first, eliminating need for mainland dispatch
- Relisting timeline: Typically 5-8 days post-failure (barring disruptions). Orders placed before relisting draw from seller inventory, not resale stock
- Fee structure: No additional international shipping, tax, or last-mile fees for sellers (buyers pay last-mile delivery)
- Secondary failures: Items failing second delivery attempts exit the resale process
- Post-failure handling: Failed resale items follow sellers' preferred "Return Value-Added Service" (return to seller, Worry-Free Protection [excluding Vietnam], or local disposal)
Monitoring Resale Performance
Sellers can track resale activity through Lazada's Seller Center:
Access path: Seller Center Homepage → Orders → View Resale → Resale Overview
The overview includes:
- Dashboard: Product-level data showing actual delivery success/failure rates and logistics status for both primary and resale items
- Order details: Failed delivery orders and resale inventory visibility
Optimization Strategies
To maximize resale service benefits, sellers should consider:
- Ensuring accurate product descriptions and specifications to prevent rejection mismatches
- Improving delivery success through detailed recipient information and pre-delivery confirmation
- Selecting appropriate return value-added services based on business needs
- Regularly reviewing resale overviews to inform inventory and sales strategy adjustments
Lazada's Resale Service provides cross-border sellers with an effective tool for loss reduction and inventory optimization. By understanding its mechanisms and implementing strategic adjustments, sellers can transform delivery failures into renewed sales opportunities.