Amazon has introduced a significant promotional initiative aimed at assisting new sellers during peak seasons. The e-commerce platform is offering advertising credits worth up to $1,800 per marketplace, in collaboration with authorized third-party service providers.
This program represents a substantial opportunity for eligible sellers to enhance their promotional strategies without immediate financial burden. Notably, these credits can be combined with previous promotional offers, including the $600 advertising credit initiative, allowing participants to maximize their advertising potential.
Program Highlights
- Multiple Ad Formats: Participants may utilize credits across three advertising types - Sponsored Products, Sponsored Brands, and Display Ads - either individually or in combination.
- Multi-Marketplace Eligibility: Sellers operating across multiple Amazon marketplaces may qualify for credits in each eligible location, potentially multiplying the benefits.
Participation Requirements
To qualify, sellers must complete authorization processes through approved third-party platforms and maintain active advertising accounts. Existing authorized accounts may automatically qualify for participation.
Credit Distribution and Usage
Approved participants can expect credits to appear in their accounts within approximately 14 days of completing all requirements. These promotional funds carry specific usage conditions:
- Credits expire 30 days after issuance
- Funds are non-transferable and may only be applied to eligible advertising costs
- Participants should monitor credit balances independently as expiration notifications will not be provided
Sellers may track credit utilization through their Amazon Seller Central account under the Advertising section, specifically within the Billing and Payments subsection.
Amazon reserves the right to modify or terminate this promotion at its discretion. The program represents a time-limited opportunity for qualifying sellers to enhance their seasonal marketing efforts through the platform's advertising services.