Many Douyin shop owners struggle with products that fail to attract attention. Contrary to popular belief, simply listing items doesn't guarantee visibility. Your products must first enter Douyin's recommendation pool to appear in search results and ultimately drive sales. This article reveals a three-step strategy to help your products gain visibility and maintain consistent search traffic.
Step 1: Strategic Product Selection for Sustainable Sales
Product selection determines your shop's success. While trending items may seem appealing, evergreen products offer more stable search demand and sustained traffic once they enter the recommendation system.
- Evergreen vs. Trending Products: Seasonal hits may generate quick sales but have short lifespans. Basic household items like trash bags or cleaning supplies maintain consistent demand regardless of trends or seasons.
- Profit Margins Matter: Select products with at least 30% profit margins to support ongoing operations and marketing efforts.
- Seasonal Planning: For seasonal products, begin preparations 2-3 months in advance to allow sufficient time for optimization and promotion before peak sales periods.
Step 2: Comprehensive Product Optimization
Listing products requires careful optimization to improve their ranking score and increase chances of entering the recommendation pool. Pay special attention to these crucial elements:
- Complete Product Information: Fill all available fields including product videos, white-background images, and detailed photos. More complete information increases your product's ranking score.
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Title Keyword Optimization:
Product titles serve as the primary gateway for search traffic. Incorporate popular keywords and relevant long-tail phrases. Study successful competitors' titles for reference.
- Keyword Research: Utilize Douyin's search suggestions and third-party tools to identify high-performing keywords used by competitors.
- Title Composition: Keep titles concise while highlighting key features. Place primary keywords at the beginning and avoid technical jargon.
Step 3: Driving Initial Sales to Boost Visibility
Initial sales performance determines whether your product enters the recommendation system. Consider these methods to generate early sales momentum:
- Collaboration with Influencers: Partner with relevant content creators to promote your products. Influencer-generated sales appear more organic and help build product credibility.
- Promotional Pricing: Temporary price reductions can attract customers and help capture market share from competitors.
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Paid Advertising:
Utilize Douyin's advertising platforms like "Xiao Dian Sui Xin Tui" or "Ju Liang Qian Chuan" for targeted promotions.
- Basic Advertising: Suitable for beginners with straightforward setup and quick visibility gains.
- Advanced Campaigns: Offer sophisticated targeting options for experienced sellers seeking higher conversion rates.
Building sustainable search traffic requires a balanced approach combining careful product selection, thorough optimization, and strategic sales activation. By implementing these three steps systematically, your products can establish lasting visibility in Douyin's recommendation system and achieve consistent sales growth.