Sellers on Amazon's European marketplace are receiving urgent notifications about a critical compliance deadline. Products lacking proper EU energy efficiency labels face removal from listings starting March 3, 2023 , under the Energy Efficiency Labeling Regulation (EPR).
The Critical Role of Energy Efficiency Labels
Energy efficiency labels serve as product "identification cards" that display key performance metrics, including energy consumption ratings. These labels provide consumers with transparent purchasing guidance while demonstrating corporate responsibility for sellers.
The European Union maintains the EPREL database (European Product Database for Energy Labelling) where all energy-related products must register before entering EU markets. This centralized system allows consumers to verify product efficiency claims.
Supplier vs. Distributor: Understanding Your Compliance Role
The EPR regulation distinguishes between two key market participants:
- Suppliers: Manufacturers with EU-based operations, authorized representatives of non-EU manufacturers, or importers introducing products to EU markets.
- Distributors: Entities involved in selling, leasing, or displaying energy-labeled products through commercial activities.
Any business participating in the production or trade of energy-related products destined for EU or UK markets must complete energy label registration.
Affected Product Categories
The updated regulations impact numerous household and commercial appliances, including:
- Washing machines and washer-dryer combos
- Dishwashers
- Electronic displays (televisions, monitors)
- Refrigeration equipment (household and commercial)
- Lighting products (bulbs, tubes)
EPREL Registration Process
Obtaining EU energy labels requires completion of these essential steps:
- Laboratory Testing: Products must undergo energy efficiency testing at CNAS-accredited facilities to generate compliant reports.
- Database Registration: Test results must be submitted to the EPREL portal through EU-based authorized representatives for non-EU companies.
Amazon Seller Compliance Procedures
The e-commerce platform offers three methods for submitting energy efficiency information:
- Bulk inventory uploads (recommended for multi-product sellers)
- Inventory file submissions
- Individual ASIN editing through seller portals
The individual editing process involves navigating to product listings, selecting appropriate product categories, and uploading both energy labels and product information sheets.
Non-Compliance Consequences
Failure to meet labeling requirements carries significant business risks:
- Immediate delisting: Non-compliant products face removal from Amazon and other e-commerce platforms.
- Customs seizures: EU authorities may detain or destroy shipments lacking proper energy efficiency documentation.
With EU and UK regulations now in full effect, sellers must prioritize compliance to maintain uninterrupted market access. Professional consultation is advised for businesses requiring clarification about product classifications or registration processes.