As Amazon Prime Day approaches, cross-border e-commerce sellers seeking effective preparation strategies found valuable guidance at a recent industry summit. The "GO UP Primeday" exclusive conference, jointly organized by Baiyun Network and Amazon, concluded successfully in Shenzhen on June 30, offering practical solutions for seasonal sales growth.
Amazon's Official Prime Day Preparation Guide
Sandy, a senior trainer from Amazon Global Selling's official program, delivered crucial Prime Day preparation strategies during the event. Emphasizing the synergy between product detail pages and advertising campaigns, Sandy provided actionable advice on optimizing listings for higher conversion rates and implementing cost-effective ad strategies.
Her presentation addressed common challenges including high advertising costs with low returns during peak seasons, offering attendees practical solutions to maximize their Prime Day performance.
Logistics Risk Management Strategies
Matthew from Baiyun Network highlighted critical FBA logistics risks that sellers frequently encounter. He warned against hidden costs in freight forwarding quotes, such as destination port charges and minimum fees, advising sellers to prioritize service providers with real-time tracking capabilities.
With 11 years of experience in cross-border logistics and recognition as Amazon's SPN logistics partner, Baiyun Network has established itself as a trusted provider through digital solutions that streamline international shipping processes.
Intellectual Property Protection Essentials
A specialized intellectual property expert addressed the three primary infringement risks in cross-border e-commerce:
- Patent infringement: Covering both utility and design patents, particularly relevant in the U.S. market
- Copyright violations: Including unauthorized use of images, promotional content, or product modifications
- Trademark infringement: Accounting for over 95% of customs seizures according to Chinese customs data
The presentation emphasized the importance of comprehensive brand protection measures during high-volume sales periods like Prime Day.
Building Brand Resilience Through Quality and Service
An Amazon brand protection manager outlined strategies for maintaining product quality standards and enhancing customer service operations. Key recommendations included rigorous production quality controls and responsive customer support systems to minimize returns and negative reviews that could damage brand reputation.
The event concluded with attendees receiving practical gifts while gaining actionable insights to navigate the competitive Prime Day marketplace successfully.