Dashu Crossborder Hires Media Expert to Boost Brand Presence

DaShu Cross-border is hiring a Media Specialist in Zhengzhou. This role focuses on operating platforms like WeChat, Xiaohongshu, Kuaishou, and Douyin to enhance brand exposure and drive traffic. Candidates should possess a bachelor's degree or above and have relevant experience, market event planning skills, strong communication abilities, and data analysis proficiency. The job is located in Jinshui District, Zhengzhou. Responsibilities include content creation, community management, and performance tracking to achieve marketing objectives and improve brand awareness in the cross-border e-commerce sector.
Dashu Crossborder Hires Media Expert to Boost Brand Presence

As competition in cross-border e-commerce intensifies, companies are increasingly focusing on precise audience targeting and brand influence enhancement as key differentiators. One industry leader is now seeking to strengthen its team with a skilled social media professional to propel its next phase of growth.

Key Responsibilities

  • Platform Management & Content Creation: Develop and execute engaging content strategies across major social platforms including WeChat, Xiaohongshu, Kuaishou, and Douyin, leveraging each platform's unique characteristics to maximize brand visibility and audience engagement.
  • Marketing Strategy Development: Demonstrate market insight by independently formulating effective social media marketing strategies and drafting comprehensive promotional plans to ensure targeted campaign execution.
  • Performance Analysis & Optimization: Regularly monitor, analyze, and evaluate campaign performance metrics. Utilize data-driven insights to understand user behavior and market trends, continuously refining strategies to improve ROI.
  • Team Collaboration & Leadership: Exhibit strong teamwork capabilities while maintaining effective communication with colleagues. Display leadership potential by guiding team members toward shared objectives.

Candidate Requirements

  • Professional Experience: Demonstrated expertise in social media operations with distinctive perspectives on digital marketing strategies.
  • Educational Background: Bachelor's degree or higher, preferably in Marketing, Communications, Advertising, or related fields.
  • Event Planning: Proven experience in marketing campaign coordination, with comprehensive understanding of cross-border promotional activities.
  • Communication Skills: Exceptional verbal and written communication abilities for effective team collaboration.
  • Creative Thinking: Ability to generate innovative and attention-grabbing campaign concepts.
  • Analytical Proficiency: Familiarity with data analysis tools and interpretation of audience engagement metrics.
  • Stress Management: Capacity to maintain productivity and positivity in fast-paced work environments.

The position is based in the Jinshui District of Zhengzhou City, located on the 15th floor of Tower 9 in the Greenland New Metropolis complex.