
As competition in cross-border e-commerce intensifies, companies are increasingly focusing on precise audience targeting and brand influence enhancement as key differentiators. One industry leader is now seeking to strengthen its team with a skilled social media professional to propel its next phase of growth.
Key Responsibilities
- Platform Management & Content Creation: Develop and execute engaging content strategies across major social platforms including WeChat, Xiaohongshu, Kuaishou, and Douyin, leveraging each platform's unique characteristics to maximize brand visibility and audience engagement.
- Marketing Strategy Development: Demonstrate market insight by independently formulating effective social media marketing strategies and drafting comprehensive promotional plans to ensure targeted campaign execution.
- Performance Analysis & Optimization: Regularly monitor, analyze, and evaluate campaign performance metrics. Utilize data-driven insights to understand user behavior and market trends, continuously refining strategies to improve ROI.
- Team Collaboration & Leadership: Exhibit strong teamwork capabilities while maintaining effective communication with colleagues. Display leadership potential by guiding team members toward shared objectives.
Candidate Requirements
- Professional Experience: Demonstrated expertise in social media operations with distinctive perspectives on digital marketing strategies.
- Educational Background: Bachelor's degree or higher, preferably in Marketing, Communications, Advertising, or related fields.
- Event Planning: Proven experience in marketing campaign coordination, with comprehensive understanding of cross-border promotional activities.
- Communication Skills: Exceptional verbal and written communication abilities for effective team collaboration.
- Creative Thinking: Ability to generate innovative and attention-grabbing campaign concepts.
- Analytical Proficiency: Familiarity with data analysis tools and interpretation of audience engagement metrics.
- Stress Management: Capacity to maintain productivity and positivity in fast-paced work environments.
The position is based in the Jinshui District of Zhengzhou City, located on the 15th floor of Tower 9 in the Greenland New Metropolis complex.