Imagine a future where airline tickets are no longer standardized products but personalized service bundles tailored to individual needs. This isn't science fiction—it's the vision of "Modern Airline Retailing" being actively promoted by the International Air Transport Association (IATA). For industry stakeholders wondering how to turn this transformation into opportunity, IATA's webinar series serves as an essential upgrade guide.
The IATA Modern Airline Retailing Webinars provide crucial updates on industry standards, projects, developments, and trends to organizations across the air travel value chain, facilitating the transition to 100% Offer and Order-based retailing. These sessions serve not just as information exchanges but as collaborative spaces for industry innovation.
Staying Informed: Upcoming Webinars
IATA offers email notifications about upcoming webinars, ensuring participants never miss learning opportunities.
Learning from the Past: Notable Past Webinars
For those who missed previous sessions, IATA provides on-demand replays featuring insights from industry experts. Below are highlights from key past webinars covering critical aspects of modern airline retailing:
Modern Airline Retailing in Practice: Airlines and Sellers Shaping the Future (October 2025)
This session explored how airlines and sellers can progress at their own pace while aligning priorities and collaboration models, featuring leaders from Air Canada, Lufthansa Group, Navan, and Direct Travel.
Key takeaways:
- Transformation roadmap: Understanding the framework for industry transition
- Collaboration models: How airlines and sellers achieve mutual benefits
- Best practices: Lessons from industry leaders to accelerate transformation
NDC 24.1 and Beyond: The New Generation Model for Offer and Order Transition (April 2025)
This webinar introduced the groundbreaking NDC 24.1+ standards that facilitate seamless transition to Offer and Order systems while benefiting broader organizational functions.
Key takeaways:
- NDC 24.1 breakthroughs: Technical advantages of the new standard
- Transition pathways: Implementing Offer and Order systems with minimal disruption
- Cross-department synergy: Enhancing operational efficiency through NDC
Financial Order Integrity in Offer and Order Environments (March 2025)
Presenting findings from the Airline Retailing Financial Working Group, this session addressed the transition from revenue accounting to order accounting methodologies.
Key takeaways:
- Financial transformation: New challenges in Offer and Order systems
- Order accounting principles: Ensuring financial data accuracy
- Risk management: Establishing effective financial safeguards
Payment: The Value Creation Lever in Modern Airline Retailing (May 2024)
Featuring panelists from Air Canada, Lufthansa Group, and McKinsey, this webinar examined how payment strategies can unlock additional retail value by 2030.
Key takeaways:
- Strategic payments: Payment systems as value creation tools
- Payment innovations: Emerging technologies and models
- Value optimization: Enhancing payment experiences for maximum benefit
Modern Airline Retailing Success Stories: Asia and Middle East (March 2024)
Leading carriers including Singapore Airlines, Air India, and Oman Air shared regional transformation experiences, emphasizing payment and settlement importance.
Modern Airline Retailing Success Stories: North America (March 2024)
Air Canada and United Airlines discussed their transformation journeys and industry collaboration toward 100% Offer and Order implementation.
Digital Innovation in Modern Airline Retailing (October 2023)
This collaboration with Branchspace and Lufthansa Group explored digital innovation strategies across the value chain.
The IATA Modern Airline Retailing Webinars provide an invaluable platform for understanding industry transformation, tracking technological developments, and formulating strategic responses. For aviation professionals navigating this retail revolution, these sessions offer essential guidance for future success.