As the new year began in 2026, numerous Amazon sellers encountered an unexpected challenge when their accounts on the Brazil and Canada marketplaces were suddenly suspended. The abrupt account deactivations created widespread concern among the e-commerce community during the New Year period.
Incident Overview
Cross-border sellers reported receiving notifications from Amazon that their account status had changed to "deactivated" on both the Brazilian and Canadian platforms. Some sellers received emails citing "missing account information or incomplete compliance verification" as the reason for suspension.
While Amazon clarified that sellers not operating in these markets could disregard the notices, and that the suspensions wouldn't affect other active marketplaces, most sellers chose to address the issue proactively due to concerns about potential impacts on their core business operations.
Root Cause Analysis
The mass account suspensions appear linked to Amazon's intensified scrutiny of seller account information compliance. Primary factors include:
- Incomplete information: Sellers may have provided insufficient or inaccurate details during account registration or updates.
- Verification failures: Some sellers potentially missed critical compliance verification processes like KYC (Know Your Customer) requirements.
- Risk detection: Amazon's automated systems may have flagged accounts for potential policy violations.
Recommended Response Strategies
Although Amazon stated inactive marketplace sellers could ignore the notices, experts recommend proactive verification to restore account access. The reactivation process involves:
- Access seller central: Log in to your Amazon Seller Central account.
- Navigate to marketplace management: Locate the global marketplace or site management section.
- Initiate reactivation: Select the suspended Brazil or Canada marketplace and click "reactivate."
- Complete verification: Follow the guided online verification process, typically requiring basic identity confirmation.
- Submit documentation (if required): Some cases may necessitate uploading business licenses or tax registration certificates.
- Await review: Amazon's standard review period ranges from 3-5 business days.
- Monitor status: Track updates through Amazon's notification system until full marketplace access is restored.
Critical Considerations
- Avoid paid verification services as Amazon provides free reactivation channels.
- Ensure all submitted information remains accurate and verifiable.
- Contact Amazon Seller Support for assistance with complex cases.
Compliance Imperatives
This incident underscores the fundamental importance of compliance in maintaining stable e-commerce operations. Sellers must remain vigilant about policy updates, maintain current account information, and promptly complete all required verification processes to meet Amazon's operational standards.