OAG Forecasts Aidriven Personalization As Travels Future

OAG predicts that travel technology in the next 20 years will become smarter, more personalized, and data-driven, with deep integration of AI. However, core needs such as safety and comfort will remain unchanged. This evolution will leverage data to enhance every aspect of the traveler experience, from booking to arrival. The future of travel hinges on effectively utilizing AI and data while maintaining the fundamental priorities of security and a comfortable journey.
OAG Forecasts Aidriven Personalization As Travels Future

Could you have imagined today's smartphones, contactless payments, and ubiquitous internet connectivity twenty years ago? The rapid advancement of technology continues to reshape our lives in unprecedented ways, and travel is no exception. As we look ahead, what might the next two decades hold for the way we explore the world?

At the recent WiT 2025 conference in Singapore, Filip Filipov, Chief Operating Officer of aviation data firm OAG, took the stage to reflect on two decades of travel technology evolution and make bold predictions about the next twenty years. In just 900 seconds, he outlined a future travel landscape driven by three key elements: "Agentic," "Data-Driven," and "Intelligence-Inspired." As artificial intelligence accelerates innovation at breakneck speed, the travel industry faces a crucial moment to reimagine smarter, more connected experiences.

Three Pillars of Future Travel

Filipov's vision for the future of travel rests on three fundamental transformations:

  • Agentic Travel: The future will bring hyper-personalized, autonomous travel experiences. AI will serve as an intelligent agent that automatically plans itineraries, books flights and hotels, and makes real-time adjustments based on user preferences, budgets, and circumstances. Imagine a digital assistant that not only books your flight but suggests local cuisine based on weather changes or automatically arranges alternatives when flights are delayed.
  • Data-Driven Operations: Data will become the "new oil" of the travel industry. By analyzing user behavior, social media activity, and real-time transportation data, companies can precisely understand customer needs, optimize services, and improve efficiency. Airlines might predict delays before they occur and proactively offer compensation, while hotels could personalize room experiences based on guest history.
  • Intelligence-Inspired Experiences: AI will permeate every aspect of travel, from smart customer service to autonomous vehicles, virtual reality tours to emotion recognition technology. Travelers might preview hotel rooms through VR before booking or communicate effortlessly with locals via advanced translation tools.

The Human Element Endures

While embracing technological transformation, Filipov emphasized that certain human needs remain constant. The fundamental desires for safety, comfort, and convenience won't change. Neither will our innate curiosity to explore new places or our longing to create meaningful memories with loved ones. Future travel innovations must balance technological advancement with emotional and social fulfillment.

Filipov's presentation painted a compelling vision of travel's future—one where technology creates more personalized, intelligent, and seamless experiences. While uncertainty remains about exactly how these changes will unfold, one thing is clear: the next twenty years will redefine how we journey through our world.