Amazon's latest account verification wave has caught many local sellers off guard, with new accounts being particularly vulnerable. This comprehensive audit, described as the most rigorous in recent months, requires immediate attention from all Amazon marketplace sellers.
If you're experiencing account restrictions, the first crucial step is identifying which type of verification you're facing. Contrary to popular belief, Amazon's second-phase verification comes in two distinct forms, each requiring different response strategies.
✅ Standard Verification: Routine Check with Clear Requirements
This conventional verification process follows Amazon's standard procedures. Sellers receiving clear email notifications with specific documentation requirements can typically resolve the issue by submitting authentic materials.
Key Requirements & Documentation:
- Consistency is critical: All submitted information must precisely match your Amazon seller account details.
- Business license: A clear, complete scan of your current business license.
- Identification documents: Color scans of the legal representative's government-issued ID (both front and back).
- Utility or bank statements: Recent documents (typically within three months) showing matching name and address information.
- Supplementary materials: Depending on Amazon's request, additional documents like purchase contracts or tax invoices may be required.
❌ Targeted Account Review: High-Risk Investigation Demanding Specialized Response
More severe than standard verification, these reviews typically occur when Amazon's system detects potential policy violations. Characterized by sudden account restrictions without detailed notifications, these audits focus on serious concerns including account associations, intellectual property violations, or fraudulent transactions.
Recommended Approach:
- Comprehensive self-audit: Thoroughly examine all account activities, including product listings, keywords, and advertising practices.
- Detailed appeal letter: Prepare a meticulous response addressing Amazon's potential concerns with corrective action plans.
- Professional consultation: Consider expert assistance for complex cases to improve resolution chances.
While Amazon's verification processes present significant challenges, proper identification of the audit type and appropriate response strategies can help sellers successfully navigate these requirements and restore normal account operations.