Imagine an airline significantly expanding its route network without adding a single physical flight. This is the promise of Longtail, an innovative pricing platform that leverages massive data integration and intelligent algorithms to create new growth opportunities for carriers.
The Core Mechanism
At its heart, Longtail's platform processes and analyzes vast datasets from multiple sources, including OAG's Flight Info Direct schedule data, market pricing information, and consumer demand patterns. The system performs three critical functions:
- Evaluates potential route demand to identify the most promising markets
- Analyzes competitive landscapes across alternative routes
- Constructs comprehensive pricing structures tailored to market conditions
The platform continuously monitors market fluctuations, dynamically adjusting pricing strategies to maintain competitive advantages.
Operational Advantages
Longtail addresses several persistent challenges in airline revenue management:
- Manages thousands of routes with minimal human intervention
- Automates processes that traditionally required teams of pricing analysts
- Demonstrates measurable results, with clients reporting average sales increases of 150%
Implementation Benefits
The solution offers rapid deployment with low barriers to adoption:
- Seamless integration with existing airline systems
- Revenue-sharing model that aligns incentives and reduces risk
Data Partnership with OAG
Longtail's selection of OAG as its data provider stems from two key factors:
- The team's firsthand experience with OAG's reliability during their airline careers
- OAG's industry reputation as the gold standard for flight schedule data
The Flight Info Direct platform enables Longtail to:
- Streamline data processing by minimizing ETL requirements
- Create comprehensive 360-degree views of potential routes
- Generate optimized flight itineraries considering seasonality and cabin classes
Measurable Outcomes
For a typical international carrier, the platform can:
- Generate over 100 million potential itineraries annually
- Cover more than 25,000 origin-destination city pairs
- Incorporate partner flights while respecting minimum connection times
The combination of OAG's real-time data accuracy and Longtail's analytical capabilities creates a powerful tool for route network optimization. This partnership demonstrates how data-driven solutions can create tangible value in the aviation industry.