Naver Shopping has recently implemented new logistics regulations requiring sellers to clearly specify shipping carriers in product listings. This change aims to enhance transparency and improve customer experience, but has created challenges for merchants managing large inventories.
Key Dates for Naver Shopping's Shipping Policy Update
- July 27 (Wednesday): Introduction of mandatory shipping carrier information field
- July 27 - August 23 (Tuesday): Recommended period for updating shipping information (not yet enforced)
- August 24 (Wednesday): Full enforcement begins - product registration/modification requires shipping carrier details
After August 24, sellers will be unable to register or modify products without complete shipping information. While this poses minimal impact for sellers with established carrier partnerships, dropshippers and merchants who frequently change providers may face operational challenges.
Flexible Implementation Options
Notably, Naver Shopping permits merchants to use different carriers than those specified in product listings during actual fulfillment. This provision offers valuable flexibility when original shipping plans change.
Frequently Asked Questions
Q1: Must the listed carrier match the actual shipping provider?
A1: No. Merchants may select alternative carriers during order processing regardless of product page specifications.
Q2: Is bulk editing of shipping information possible?
A2: Yes. The Naver Smart Store Center provides batch modification functionality through these steps:
- Log in to Naver Smart Store Center
- Navigate to Product Management > Product Search/Modification
- Select the [Shipping Change > Shipping] button above product listings
- Check boxes for relevant products and click "Shipping Change to Shipping"
- Complete the shipping information form and confirm changes
Q3: Where does carrier information appear?
A3: Specified carriers display on product detail pages to enhance transparency for customers.
Best Practices for Bulk Modifications
- Schedule updates during low-traffic periods to avoid system delays
- Verify all information before submission
- Regularly audit listings to maintain accurate shipping details
Naver Shopping's policy update reflects marketplace trends toward greater logistics transparency. By leveraging available bulk editing tools, merchants can efficiently comply while maintaining operational flexibility.