Amazon has launched a new "Account Ownership Transfer" policy specifically designed to address long-standing compliance concerns among marketplace sellers. This initiative provides an official channel for sellers to legally transfer account ownership, even when the registered business entity differs from the current operator.
Official Recognition of Account Ownership Changes
Many sellers historically acquired Amazon accounts through secondary purchases, creating persistent compliance risks when business registration documents didn't match actual operators. During platform audits or product complaints, inability to provide authentic documentation often resulted in account restrictions or suspensions.
The newly introduced feature, currently available on Amazon's European marketplace, establishes formal procedures for legitimate account transfers between business entities.
Step-by-Step Guide: European Marketplace Transfer Process
Sellers can access the transfer function through the "Settings" > "Account Information" section of their European marketplace account. The standardized process requires:
- Transfer agreement execution: Both current and new business entities must sign official transfer documentation outlining respective rights and obligations.
- Account verification: The receiving entity must complete Amazon's authentication procedures to confirm legal compliance.
- Document submission: Required materials typically include business licenses, government-issued identification, and other legal proofs for the new entity.
Operational Considerations During Transfer
Sellers initiating ownership transfers should note several platform limitations during the transition period:
- Seller profile information becomes temporarily unavailable until the transfer completes.
- All account payments remain suspended, with funds transferring to the new entity post-verification.
- Current operators must log out after accepting transfer terms, allowing the new entity to complete final setup procedures.
Compliance as Foundation for Sustainable Operations
This policy development represents Amazon's continued emphasis on marketplace compliance. By providing legal pathways for account ownership changes, the platform aims to reduce operational risks while establishing clearer accountability standards.
The verification process involves rigorous document review, and Amazon maintains authority to reject incomplete or questionable submissions. Attempts to circumvent authentication protocols may trigger additional scrutiny or account penalties.
This policy implementation marks a significant evolution in Amazon's approach to marketplace governance. For sellers requiring legitimate account ownership changes, the formalized process offers new opportunities to establish compliant, long-term operations.