After weeks of anxious waiting, cross-border e-commerce sellers are finally seeing signs of the long-anticipated peak season. While October saw sluggish sales that left many merchants concerned, early November has brought a significant uptick in orders across multiple product categories.
Sales Rebound Signals Peak Season Start
Multiple sellers reported noticeable sales growth beginning in late October, with momentum accelerating in early November. One merchant noted steady sales increases starting October 25th, accompanied by reduced advertising costs. Another seller reported over 600 orders on November 1st alone, with Christmas-related traffic showing early surges.
Historical data indicates that substantial sales growth typically begins after November 1st, intensifying after Halloween and reaching fever pitch during the post-Thanksgiving shopping frenzy. While this year's October Prime Day events may have temporarily disrupted the seasonal pattern, the current sales rebound confirms the peak season has officially commenced.
Top-Performing Product Categories
Market data reveals several product categories experiencing explosive growth as the holiday shopping season begins:
- Autumn Wreaths: Searches for "autumn front door wreaths" surged 468%, with one top-selling product seeing a 5,767% sales increase in October.
- Wool Bedding: With a 143% search volume increase, premium wool bedding sets have shown sales growth exceeding 3,900% as consumers prepare for colder weather.
- Electric Blankets: The "heated weighted blanket for adults" keyword saw an 819% search spike, reflecting strong demand for energy-efficient heating solutions.
- Vacuum Insulated Stainless Steel Bottles: Winter hydration needs have driven significant search and sales growth for premium thermal containers.
- Christmas Decorations: Early demand appears for LED string lights, artificial trees, snowflake ornaments, holiday signage, and inflatable yard decorations.
The current sales momentum presents a critical opportunity for cross-border e-commerce merchants. With approximately 50 days remaining in the peak season, sellers are advised to closely monitor market trends, optimize product selections, and refine marketing strategies to maximize seasonal performance.