Prologis Warns of Warehouse Shortage As Demand Soars

Prologis CEO warns that soaring warehouse demand and community opposition could lead to a market 'sell-out'. E-commerce and supply chain reshaping are driving demand, while location concerns are exacerbating supply constraints. This combination of factors is creating a challenging environment for logistics real estate, with developers struggling to find suitable sites and facing increased pressure from local communities. The long-term implications of this trend could include higher rents and reduced availability of warehouse space.
Prologis Warns of Warehouse Shortage As Demand Soars

Imagine e-commerce platforms failing to fulfill their "next-day delivery" promises, with merchants forced to halt promotions due to lack of storage space. This isn't hypothetical speculation but a stark warning from Prologis, the global leader in logistics real estate: the warehousing market is approaching "sold-out" status.

At last week's "Groundbreakers 2021: Breaking New Ground" conference, Prologis CEO Hamid Moghadam highlighted how soaring demand and growing community opposition are creating unprecedented pressure on warehouse availability and capacity.

The Perfect Storm of Demand Factors

Three powerful forces are driving the warehouse space crunch. First, the explosive growth of e-commerce requires massive storage capacity to handle increasing online orders. Second, companies are restructuring supply chains to become more resilient. Third, businesses are reevaluating inventory strategies, often opting to maintain larger stockpiles as a buffer against potential disruptions.

Prologis data reveals vacancy rates have plunged to historic lows while rents continue climbing, creating one of the tightest industrial real estate markets on record.

Community Pushback Compounds the Crisis

As urbanization accelerates, residential communities increasingly oppose new warehouse developments due to concerns about noise pollution, traffic congestion, and environmental impact. This resistance creates significant hurdles for new construction projects precisely when they're needed most.

The resulting supply-demand imbalance makes premium warehouse space exceptionally scarce. Many companies now face difficult choices: pay substantially higher rents for available facilities, accept less desirable locations, or risk being completely locked out of the market.

Call for Collaborative Solutions

Prologis urges industry stakeholders to pursue multiple solutions simultaneously: optimizing existing facility utilization through technology, innovating warehouse designs to maximize space efficiency, and improving community engagement to address local concerns.

The company also recommends that governments adopt more flexible planning and approval processes to balance economic development with quality-of-life considerations. While the warehousing shortage presents significant challenges, proactive measures could still prevent a full-blown crisis and support sustainable growth in the logistics sector.