GXO Heineken UK Expand Beverage Supply Chain Partnership

Published: 01/20/2026
Contract Logistics Alcohol Beverage Supply Chain Green Logistics
GXO and Heineken UK have renewed their multi-year partnership, aiming to reshape the UK's alcohol beverage supply chain. GXO will manage Heineken UK's warehousing and distribution network, covering retail, wholesale, and pub channels. By optimizing delivery schedules, investing in advanced technology, and reducing carbon emissions, both companies are committed to building an efficient and sustainable alcohol distribution network. This partnership will meet the market's demand for craft beers, non-alcoholic beverages, and sustainable consumption practices.
GXO Heineken UK Expand Beverage Supply Chain Partnership

When you raise a chilled Heineken at a British pub, have you ever wondered about the journey that brought it to your glass? The answer lies in a recently renewed partnership between global logistics leader GXO and Heineken UK — a collaboration that promises to upgrade Britain's beverage supply chain.

The Strategic Alliance: Heineken UK and GXO

Heineken UK, the British subsidiary of the global brewing giant, operates across beer production, cider manufacturing, and pub management through its Star Pubs & Bars chain. GXO, headquartered in Greenwich, Connecticut, is a worldwide contract logistics provider specializing in intelligent supply chain solutions.

Since 2021, GXO has managed Heineken UK's warehousing, distribution, and secondary transport network, serving retail and wholesale channels nationwide, including all Star Pubs & Bars locations.

Building an Efficient, Sustainable Distribution Network

The renewed multiyear agreement maintains GXO's responsibility for Heineken UK's UK-wide beverage distribution, handling:

  • 500,000+ annual deliveries to over 8,000 clients
  • Four regional distribution centers in Livingston, Wakefield, and Coventry (two locations)
  • Eighteen local distribution platforms strategically positioned across the UK
  • 400+ vehicle fleet for nationwide transport
  • 1,500+ logistics professionals managing operations

Operational Improvements: Efficiency Meets Sustainability

GXO's two-year optimization program has implemented significant upgrades:

  • Route optimization: Streamlined delivery schedules reducing transit times
  • Technology investments: Implementation of route planning software, real-time tracking, and automated warehouse systems
  • Carbon reduction: Eco-friendly transport solutions and fleet optimization cutting emissions

Heineken UK's Strategic Vision

Boudewijn Haarsma, Managing Director of Heineken UK, emphasized the partnership's role in the company's long-term strategy: "Our joint investment and transformation plan ensures our distribution network meets future demands while advancing our sustainability commitments."

The Road Ahead: Sustainable Logistics Innovation

This collaboration represents more than a commercial agreement — it's a shared commitment to sustainable logistics. Through continued technological innovation and process improvements, the partners aim to establish a new standard for efficient, environmentally responsible beverage distribution in the UK market.

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