When businesses face the decision to purchase or lease forklifts, focusing solely on price is no longer sufficient. A recent survey by Peerless Research Group (PRG) reveals that service quality has emerged as a critical factor influencing buyer choices, surpassing traditional price sensitivity. This shift underscores growing corporate emphasis on total lifecycle costs and operational efficiency.
The survey highlights that buyers now evaluate forklifts based on a comprehensive set of criteria. Key considerations include equipment reliability, timely maintenance services, availability of spare parts, and the supplier’s technical expertise. Companies increasingly prioritize suppliers offering exceptional service to minimize downtime and ensure seamless production workflows. Additionally, safety training and guidance provided by suppliers are gaining prominence, reflecting heightened awareness of forklift operation risks.
As the logistics industry evolves and competition intensifies, corporate demands for forklifts are shifting. Businesses seek not only high-performance equipment but also partners capable of delivering holistic solutions. Consequently, forklift suppliers must elevate their service offerings to meet rising client expectations and differentiate themselves in a competitive market. Service is no longer merely a post-sale obligation—it has become pivotal in building trust and fostering long-term partnerships.