US Ports Face Shifts As Trade Dynamics Reshape Maritime Industry

Global supply chains face challenges, intensifying port competition in the United States. Canadian ports are emerging, with infrastructure as a key factor. East Coast ports are gaining market share, and investments in mid-sized ports like Houston are proving effective. The Port of Los Angeles is expanding to address declining West Coast cargo volumes. Future port competition will focus on capital, efficiency, and interconnectivity. These elements are crucial for ports to thrive in the evolving global trade landscape and maintain their competitive edge within the supply chain.
US Ports Face Shifts As Trade Dynamics Reshape Maritime Industry

Global supply chains resemble vast networks of pipelines, with ports serving as critical junctions. When one hub becomes congested, the entire system’s efficiency falters. In recent years, frequent disruptions—from earthquakes in Japan to Middle Eastern unrest and volatile currency fluctuations—have strained the "just-in-time" delivery model. Savvy shippers are now reevaluating port choices to build more resilient "just-in-case" supply chains. Which U.S. ports are rising to the challenge, and which are falling behind? What factors will define future port competitiveness?

The "Nearshoring" vs. "Offshoring" Debate: Canada’s Ascendancy

Major West Coast ports like San Pedro, San Francisco Bay, and Puget Sound face growing competition from their northern neighbor. Prince Rupert Port in British Columbia is emerging as a preferred gateway for shippers sourcing goods from the Far East. Peter Gatti, Executive Vice President of the National Industrial Transportation League (NITL), notes that Prince Rupert offers a one-day shipping time advantage and avoids the labor disputes plaguing U.S. ports. Crucially, Canadian National Railway (CN) provides transcontinental rail links extending as far as Kansas City. "Canada has heavily invested in port infrastructure," Gatti emphasizes.

Infrastructure: The Core of Future Port Competition

Richard Thompson, Executive Vice President of Global Supply Chain at JLL, identifies infrastructure—or more precisely, its adequacy—as the key metric for port growth. "Interconnectivity" will define U.S. port competitiveness. Given energy constraints, shippers increasingly rely on rail and multimodal transport, necessitating ports to prioritize on-dock or near-dock rail services and multimodal distribution centers. This connectivity mitigates risk. Thompson’s research shows shippers are diversifying supply chains to reduce dependence on West Coast ports.

California’s Dilemma: Infrastructure Funding Challenges

California’s economic stagnation has strained infrastructure budgets. Los Angeles, Long Beach, and Oakland—three of the nation’s top ten ports—are scrambling to maintain existing connectivity while preparing for growth. "All multinationals seek long-term contracts with specific carriers," Thompson explains. "If a carrier’s port lacks inland distribution capacity, shippers face bottlenecks." Ports must now satisfy both carriers and shippers—but securing investment remains elusive.

The Funding Quest: Navigating Port Finance Complexities

The American Association of Port Authorities (AAPA) recently convened in San Francisco to address port financing. Most speakers advised a cautious approach. "Understand risks and ensure administrative expertise before proceeding," said Karl Pan, CFO of the Port of Los Angeles. Pan stressed that ports must look beyond interest rates when borrowing, considering debt covenants and reporting requirements. "Avoid financial jargon when presenting to boards," he added. Jessica Soltz Rud of Frasca & Associates noted advisors help ports navigate financial markets. "In the ’90s, growth multiples made funding easy. Now, ports must justify investments upfront," she said. "Even Los Angeles’ bond rating isn’t guaranteed. Vigilance is essential—your credit is your lifeline."

Market Share Shifts: The East Coast’s Rise

Analysts link capital investment directly to throughput growth. Zepol Corporation reports significant market shifts: "Long Beach and Los Angeles lost 4% and 14% share, respectively," said President Paul Rasmussen. "East Coast ports—notably New York/New Jersey and Houston—gained the most container volume over two years." Houston’s throughput surged 31% since 2010, while smaller ports also expanded shares.

Houston’s ROI: Streamlining Traffic Flow

Houston’s new Cargo Bay Road truck entrance—with three inbound and two outbound lanes—aims to improve flow for the 75% of cargo moved by truck. "It’s open 24/7 with contracted security," said City Councilman James Rodriguez.

Mid-Sized Ports: Investing for the Future

Houston isn’t alone. "Port Everglades, Miami, New Orleans, and Baltimore—all recently upgraded—show significant TEU growth since 2010," Rasmussen noted. Port Everglades’ channel-widening project prepares it for larger post-Panamax vessels. "Our 20-year masterplan anticipates bigger, more efficient ships," said Executive Director Phil Allen. Meanwhile, Florida Governor Rick Scott secured $77 million to deepen Miami’s channel to -50 feet, calling it "a step toward next-gen trade with South America."

New Orleans’ Expansion: Strengthening Hemispheric Trade

New Orleans has invested $400 million over a decade in modernized bulk/container terminals, expanded yards, and new truck routes to bolster Latin American trade.

New York/New Jersey: Balancing Upgrades and Competition

The Port Authority’s Bayonne Bridge "Raise the Road" project accommodates larger ships post-Panamax expansion. Despite handling 31% of East Coast cargo, discretionary freight—20% of volume—faces fierce competition. "We’re investing $283 million in 2011 to upgrade roads, rail, and deepen channels," said Executive Director Chris Ward.

Long Beach Leadership: An Unexpected Vacancy

Richard Steinke’s resignation as Executive Director surprised the industry. "His steady leadership served Long Beach exceptionally," said Pacific Merchant Shipping Association’s John McLaurin. Unions may seek to fill the void, warned Pacific Transportation Association’s Dave Enberg: "The Teamsters’ organizing efforts were stymied by Steinke’s resistance."

Los Angeles’ Countermove: Defying the Downturn

Despite West Coast volume declines, Los Angeles advances expansion. China Shipping completed a 925-foot berth extension, adding 18 acres and four cranes. "This allows dual vessel berthing and growth," said Chairman Li Shaode. Future phases will double terminal size to 142 acres, boosting capacity to 1.5 million TEUs annually.