In an increasingly crowded freight market, startups face immense pressure to differentiate themselves. Ascend, a new company led by logistics veteran Michael McLary, is attempting to carve out a niche through innovation and data-driven strategies. McLary recently shared insights into Ascend’s mission, market approach, and vision for the future of freight on the "Logistics Management Podcast," addressing critical issues such as inflation, geopolitical disruptions, and e-commerce supply chains.
Ascend’s Strategy for Standing Out
Ascend’s CEO Michael McLary outlined the company’s blueprint for success during the podcast. The startup aims to leverage cutting-edge technology and strategic partnerships to provide shippers and carriers with more efficient, transparent freight solutions. McLary emphasized that Ascend’s edge lies in its commitment to data-driven decision-making and tailored services for clients. By optimizing freight processes, the company seeks to help customers reduce costs and improve operational efficiency.
McLary’s Deep Industry Expertise
With over two decades of experience in logistics, McLary brings a wealth of knowledge to Ascend. Before joining the startup, he held key roles at Amazon, including President of North American Trucking Brokerage, where he expanded the company’s carrier network. He also served as Amazon’s Head of Trucking Sales, leading efforts to monetize its backhaul network. Prior to Amazon, McLary spent 17 years at UPS, overseeing international and domestic operations before becoming Global Strategy Lead for International Parcel and Supply Chain. Armed with a bachelor’s degree in economics from George Mason University and an MBA from the University of Chicago Booth School of Business, McLary’s expertise provides a solid foundation for Ascend’s ambitions.
Navigating Inflation and Geopolitical Risks
During the podcast, McLary analyzed the current state of the freight economy. Despite challenges like inflation and geopolitical instability—particularly the Russia-Ukraine conflict—he noted the market’s resilience. However, he cautioned businesses to remain agile in adapting to uncertainty. Inflation has significantly impacted freight costs, McLary explained, urging companies to offset these pressures through supply chain optimization. The war in Ukraine has further disrupted global logistics, driving up transportation expenses and delaying deliveries.
E-Commerce Supply Chains: Challenges and Solutions
As e-commerce continues to grow, supply chains face mounting pressures. McLary highlighted the need for greater flexibility and efficiency, particularly in last-mile delivery—a critical bottleneck for online retailers. He stressed that innovative technologies and strategic collaborations could streamline fulfillment. Sustainability, McLary added, is becoming a key priority, pushing companies to reduce carbon emissions and improve resource efficiency.
Technology as a Game-Changer
McLary underscored the transformative potential of technologies like artificial intelligence, big data, and blockchain in freight operations. Ascend is actively exploring these tools to enhance transparency and efficiency. For instance, the company is developing AI-powered predictive models to help clients forecast demand and optimize routes. Blockchain, meanwhile, could bolster security and trust in freight transactions.
Adapting to a Shifting Landscape
To thrive in a volatile market, McLary advised businesses to stay proactive—monitoring trends, fostering collaboration, and embracing innovation. By strengthening partnerships with suppliers and customers, companies can build more resilient supply chains capable of weathering disruptions.