Trucking Industry Sees Rising Rates Despite Falling Freight Demand

The US trucking market in September saw a decrease in volume but an increase in rates. Experts believe the rate hike wasn't demand-driven, possibly due to capacity imbalance. The peak season outlook is pessimistic, suggesting continued challenges. Freight forwarders and carriers need to strengthen market analysis, optimize operations, and improve service quality to navigate the uncertainty. The rising rates may not be sustainable without corresponding volume growth, indicating a potentially volatile market environment in the coming months.
Trucking Industry Sees Rising Rates Despite Falling Freight Demand

The U.S. trucking industry is experiencing an unusual phenomenon this fall. While freight volumes continue their downward trend, spot market rates have unexpectedly risen—a contradiction that has left many industry professionals puzzled. This paradoxical market behavior, particularly evident in September's data, suggests deeper structural issues at play in the transportation sector.

September Market Overview: A Contradictory Picture

Recent reports from DAT Freight and Analytics reveal a market behaving contrary to conventional wisdom. Following August's declines in both volume and rates, September presented a more complex scenario with key indicators moving in opposite directions.

Volume Metrics

  • Dry Van Truckload Volume Index (TVI): Dropped to 234, marking a 3% monthly and 2% yearly decline.
  • Reefer TVI: Fell to 184, showing a 7% monthly decrease despite a 2% annual increase.
  • Flatbed TVI: Rose to 307, the only equipment type showing growth (1% monthly, 9% annually).

Pricing Trends

  • National Average Spot Rates: Showed modest increases across all equipment types (dry van: $2.05/mile, reefer: $2.44/mile, flatbed: $2.50/mile).
  • Linehaul Rates: Similarly rose slightly when excluding fuel surcharges.
  • Contract Rates: Remained largely flat, indicating cautious market expectations.

Expert Analysis: Warning Signs Beneath Surface Gains

DAT Chief Analyst Ken Adamo cautions that the current rate increases aren't demand-driven, which raises concerns as the industry approaches peak season. "Rate growth without volume growth resembles inflationary pressures without corresponding wage increases—it's inherently problematic," Adamo observes.

The analysis suggests this pricing dynamic stems from shifting capacity availability rather than genuine demand recovery. Smaller carriers (5-10 truck operations) may benefit from 20% rate improvements on backhaul lanes, but the broader market faces significant challenges.

Structural Factors Driving the Paradox

1. Capacity Constraints

The persistent driver shortage continues reshaping market dynamics. Aging workforce demographics, stringent licensing requirements, and comparatively unattractive working conditions have created a structural deficit that affects available capacity.

2. Regional Imbalances

Geographic disparities in demand create pockets of tight capacity. Agricultural harvest cycles, disaster recovery efforts, and infrastructure projects generate localized demand spikes that temporarily boost rates without indicating broader market recovery.

3. Operational Costs

While linehaul rates exclude fuel, carriers must still account for diesel price volatility in their overall pricing. Maintenance expenses and regulatory compliance costs further pressure operating budgets.

Peak Season Outlook: Tempered Expectations

With port volumes softening after August's surge and approximately 1,200 interstate carriers exiting the market in September (matching January's typical attrition rate), analysts anticipate a muted peak season. The market appears to be undergoing a painful rebalancing process that may continue through Q4.

Strategic Responses for Market Participants

For Freight Brokers

  • Enhance data analytics capabilities to identify micro-trends
  • Develop value-added services beyond transactional brokerage
  • Optimize operational efficiency to protect margins

For Carriers

  • Implement route optimization and load consolidation strategies
  • Diversify customer base to reduce volatility exposure
  • Invest in fuel efficiency technologies and driver retention programs

This unusual market phase underscores the transportation sector's evolving nature. While some participants may benefit from temporary rate improvements, the underlying fundamentals suggest continued turbulence as the industry seeks equilibrium.