CH Robinson Aids Shippers During Peak Supply Chain Season

C.H. Robinson's President of Global Forwarding, Mike Short, shares strategies for navigating current supply chain challenges, emphasizing the importance of flexibility, diversification, and close collaboration. Faced with port congestion and capacity shortages, shippers should remain open-minded, actively seek alternative solutions, and work closely with partners to overcome difficulties. He highlights the need to adapt to changing market conditions and proactively manage potential disruptions to ensure smooth operations during peak season and beyond. This collaborative approach is key to mitigating risks and maintaining supply chain resilience.
CH Robinson Aids Shippers During Peak Supply Chain Season

The global supply chain continues to face unprecedented disruptions as peak shipping season approaches. Port congestion, container shortages, labor challenges, and shifting trade patterns have created a perfect storm for logistics operations worldwide.

Key challenges facing shippers:

  • Port congestion delaying shipments and impacting customer satisfaction
  • Capacity shortages driving freight costs to record highs
  • Increasingly complex compliance requirements for international shipments
  • Lack of real-time visibility leading to suboptimal decision-making

Peak Season Strategies for Supply Chain Resilience

Industry experts emphasize the need for flexibility and innovation during this critical period. According to Mike Short, Global Freight President at logistics provider C.H. Robinson, companies must adopt customized solutions tailored to their specific needs.

"Every shipper's situation is unique," Short noted in an interview with Logistics Management . "The key is leveraging all available resources—from optimizing port selection to combining ocean and air solutions—while maintaining the ability to pivot quickly when challenges arise."

Recommended strategies include:

  • Developing personalized logistics plans based on shipment priorities
  • Diversifying transportation modes and routing options
  • Implementing 24/7 monitoring and rapid response protocols
  • Exploring innovative approaches to overcome capacity constraints

Port Congestion: A Multifaceted Challenge

The global maritime workforce's low vaccination rates (approximately 2.5%) have exacerbated port throughput issues. Some terminals have extended operating hours to alleviate congestion, but shippers must remain flexible.

"Port congestion is a complex issue without simple solutions," Short explained. "The best approach involves considering alternative ports, diversified routes, and inland transportation options while closely monitoring real-time conditions."

Air Freight Considerations During Capacity Crunch

With some shippers shifting from ocean to air transport, new challenges have emerged. Demand remains at historic highs while capacity faces constraints from labor shortages and pandemic-related disruptions.

At major U.S. air cargo hubs, delays of 5-7 days for freight pickup have become common. New export screening requirements have further complicated operations, causing terminal congestion and reduced receiving windows that increase the risk of missed flights.

Industry analysts project air cargo capacity during October-December may reach only 75-85% of summer 2021 levels due to ongoing operational challenges at key global hubs.

U.S. Port Bottlenecks: Seeking Solutions

West Coast ports, particularly Los Angeles and Long Beach, continue facing severe congestion despite new measures like extended gate hours. While some shippers consider East Coast alternatives, those ports also experience backups and equipment shortages.

"Carriers continue adding capacity to West Coast ports due to their scale and proximity to Asia," Short observed. "Shippers must make difficult choices based on their specific timelines and warehouse constraints."

Lessons for Supply Chain Professionals

The ongoing crisis has underscored the need for supply chain resilience. Industry experts estimate recovery to pre-pandemic operational levels may take as long as the disruption itself.

"Shippers must remain flexible, creative, and resilient," Short concluded. "Maintaining open communication with supply chain partners and staying informed about potential delays are more critical than ever."