As global market competition reaches unprecedented intensity, Chinese cross-border e-commerce enterprises are seeking strategies to escape cutthroat domestic rivalry and achieve breakthrough growth. A recent event in Guangzhou's Baiyun District, jointly organized by Easylink Creative and Guangzhou Baiyun Industrial Investment Group under the guidance of local government agencies, provided valuable insights for high-quality international expansion.
The forum, titled "Mastering Overseas Social Media · Expanding Global Markets - Guangzhou's 'Cross-Border E-Commerce + Industrial Belt' Series," brought together government officials, industry experts, platform representatives, and business leaders to explore leveraging social media for precise global market penetration and international brand development.
Baiyun Industrial Investment: Building a Full-Lifecycle Support System
Fu Zhengshan, Deputy General Manager of Guangzhou Baiyun Industrial Investment Group, outlined the company's comprehensive support system for cross-border enterprises. The "Baiyun Foundation, Hong Kong Expansion, Full-Chain Support" framework combines research and production capabilities in Baiyun with Hong Kong's international connectivity. This four-dimensional empowerment system addresses critical challenges in financing, risk management, and talent acquisition while enhancing social media marketing capabilities.
Easylink Creative: The Four-Pillar Social Media Customer Acquisition Model
Hu Hai, Project Director at Easylink Creative, presented a keynote address titled "Escaping Cutthroat Competition, Achieving Breakthrough Growth - Secrets to Acquiring Major Clients Overseas." He emphasized that international expansion has transitioned from an option to a necessity for Chinese businesses facing shrinking profit margins and product homogenization.
Hu advocated for strategic shifts from sales-driven approaches to brand-building through systematic content development and compelling narratives about "Made in China." His innovative "Four-Pillar Social Media Acquisition Model" focuses on:
- Executive personal branding
- Precision corporate page management
- Event and trade show marketing
- Product-focused campaigns
"AI-powered search is reshaping global traffic patterns," Hu noted. "The integration of SEO with GEO (Geographical Optimization) enables companies to transition from active client hunting to being discovered by precisely targeted customers."
Google: YouTube Community Marketing Strategies
Sylvia, Business Manager of Google Greater China's New Customer Division, presented innovative approaches for YouTube community marketing. Her three-phase strategy emphasizes building sustainable community ecosystems through:
- Developing high-quality channel content assets
- Precision account management to enhance user engagement
- Data-driven integration of shopping features, influencer collaborations, and targeted advertising
"Creative content resonates with audiences while data analytics refine strategy," Sylvia explained. "This combination unlocks long-term commercial value on YouTube."
Regional Synergy for Global Competitiveness
Chen Dan, General Manager of Guangzhou Baiyun International Investment Development, detailed the company's tri-city strategy connecting Baiyun, Hong Kong, and Shenzhen. This includes establishing innovation hubs in Hong Kong and investment centers in Shenzhen to optimize resource allocation across the Greater Bay Area, creating robust platforms for international competition.
Legal and Financial Safeguards for Cross-Border Operations
Legal expert Li Biyan from Guangdong Ximan Law Firm emphasized the critical importance of pre-transaction investigations and risk assessment in navigating international trade barriers. Meanwhile, Liang Zhisen from China Minsheng Bank outlined financial support mechanisms to optimize global capital allocation and mitigate currency risks for expanding enterprises.
The event received support from multiple industry associations and organizations, providing actionable methodologies covering brand internationalization, customer acquisition, and compliance management.
As a digital marketing consultancy specializing in Chinese companies' global expansion, Easylink Creative has served over 3,000 enterprises across diverse sectors, leveraging expertise in international advertising, brand development, and multilingual marketing strategies.