In today's fast-paced world, battery anxiety has become a universal phenomenon. Imagine standing in New York's Times Square—the "Crossroads of the World"—with your phone battery draining rapidly, potentially causing you to miss capturing life's memorable moments. Anker, the global leader in charging technology, aims to address this modern dilemma with its first North American flagship store.
On September 14, 2025, Anker marked a strategic retail expansion with the opening of "Anker Powers:tm:rw" in Times Square. This move represents more than just physical retail presence—it signifies the brand's transition from digital connectivity to tangible consumer engagement through immersive experiences.
A Strategic Location for Maximum Impact
Partnering with immersive experience platform Smartechwrld, Anker has transformed one of the world's busiest intersections into an energy replenishment hub. Smartechwrld, known for creating differentiated, interactive brand experiences at global commercial landmarks, brings innovative vitality to Anker's physical retail debut.
Times Square attracts millions of visitors daily from across the globe, making it the ideal stage for Anker to showcase its technological innovations. The location choice reflects the brand's ambition to connect with consumers through direct product interaction and experiential marketing.
Flagship Product Showcase: Anker Prime & Anker Nano
The store features Anker's two core product lines, demonstrating the brand's leadership in fast-charging technology and adaptive design. These collections cater to diverse consumer needs—from everyday efficiency seekers to performance-driven tech enthusiasts.
Anker Prime Series: The Pinnacle of Performance
Positioned as the premium flagship line, Anker Prime combines high-power output with sophisticated design and advanced charging technology. The series emphasizes both rapid charging capabilities and intelligent energy management for stable operation.
- Anker Prime 14-in-1 Desktop Dock: The world's first charging dock supporting stable single 8K display output across three screens, offering exceptional video quality and workspace expansion.
- Anker Prime 25W 3-in-1 MagSafe Charger: Features active cooling and an intelligent display—a first in wireless charging technology at this power level.
- Anker Prime 160W Charger: The world's most compact 160W multi-port charger, balancing portability with high-performance charging.
Anker Nano Series: Compact Power Solutions
Designed for portability without compromising charging efficiency, the Nano series offers lightweight solutions for commuters and travelers. The line demonstrates excellent compatibility with the latest smartphone models.
- Anker Nano Power Bank with Retractable Cable: Eliminates cable clutter as the world's smallest self-contained cable charging solution.
- Anker Nano MagSafe Power Card: An ultra-thin 5000mAh magnetic power bank that seamlessly attaches to mobile devices.
- Anker Nano Desktop Charging Station: The first personal charging station featuring dual 100W USB-C retractable cables with an integrated display.
Beyond Retail: Creating Lasting Consumer Connections
Anker's Times Square presence represents more than a pop-up store—it's an immersive brand experience. By allowing hands-on interaction with products, the company aims to forge deeper emotional connections with consumers and communicate its technological philosophy more effectively.
This physical retail initiative marks just the beginning of Anker's offline strategy. As the world's leading charging technology brand for five consecutive years, Anker believes true technological value emerges when innovations become tangible experiences. The company plans to expand its physical presence globally, making cutting-edge charging solutions accessible to more consumers through direct engagement.
From its Times Square launchpad, Anker intends to spread its vision of reliable power solutions worldwide, ensuring users face each day with confidence and unlimited potential.