For many expatriates, a simple cup of authentic coffee in a foreign land can awaken profound nostalgia. Overseas Home, a premium drip coffee originating from Ethiopia, offers this warm and moving experience.
Brand Story: A Cup of Coffee, A Lifetime of Memories
"I've flown countless red-eye flights, changed many passports, drunk numerous glasses of wine, but nothing compares to that one perfect cup of coffee." This sentiment resonates deeply with expatriates worldwide. Overseas Home, a brand with deep roots in Africa, understands the challenges faced by those living abroad. Their Ethiopian-origin premium drip coffee - aptly named Overseas Home - aims to share this bittersweet experience with fellow global citizens, offering comfort wherever they may be.
The product has gained professional recognition, being selected for the "Africa Product Digital Upgrade Project" initiated by the International Trade Centre in collaboration with Alibaba Digital Village and Alibaba Design. During a recent promotional event, nearly 20,000 boxes were sold, demonstrating its popularity among consumers.
Origin Advantage: Ethiopian Highland Specialty Beans
Overseas Home selects premium coffee beans from Ethiopia's highlands, leveraging over a thousand years of cultivation tradition and unique terroir to deliver distinctive regional flavors. As coffee's birthplace, Ethiopia boasts exceptional natural conditions that produce some of the world's finest beans.
The core production area is located in Guji's Hambela region, representing Ethiopia's high-altitude coffee zones known for their prominent floral and fruity notes. Abundant sunshine, fertile soil, and optimal rainfall create ideal growing conditions.
Flavor Profile: Floral Aroma with Refreshing Fruit Notes
This drip coffee offers an initial burst of floral aromas and refreshing fruit flavors, developing into a bright, full-bodied experience. Only fully ripe red cherries are selected, undergoing 15-17 days of sun-drying to preserve natural flavors.
Through extensive research and testing, the final product combines classic citrus and jasmine aromas with blueberry-like acidity and long-lasting sweetness. Each sip carries the essence of Ethiopian sunshine and unique terroir.
Production Process: Preserving Freshness and Aroma
To maximize aroma preservation, meticulous packaging techniques are employed. Flavor-neutral extraction filter paper ensures pure taste, while imported non-woven fabric guarantees durability. Nitrogen flushing technology prevents oxidation, extending shelf life while maintaining freshness.
Brewing Guide: Simple Preparation for Optimal Enjoyment
Enjoying premium Ethiopian coffee requires no specialized equipment:
- Gently tear open packaging along marked lines
- Secure the drip bag over a cup (avoid excessively wide rims)
- Pour approximately 150ml of 90°C water in three stages, pausing 10 seconds between each
- Remove the bag after brewing, adding milk or sugar to taste
Consumed black, the coffee reveals rich texture and delicate floral notes with prolonged aftertaste. Suitable for any occasion - morning awakening, afternoon relaxation, or evening contemplation - it delivers consistent quality.
Product Information
The Overseas Home drip coffee is currently priced at 58 yuan per box (88 yuan for two boxes). A sun-dried coffee bean variant from the same series is also available at 88 yuan per bag.
By combining coffee appreciation with cultural discovery, the brand brings global premium coffee to Chinese enthusiasts, allowing them to experience world-class flavors without leaving home.