As artificial intelligence continues to transform the e-commerce landscape, industry leaders are gathering to explore how brands can harness this technological wave for business breakthroughs. The upcoming Douyin E-Commerce Qianchuan Conference , scheduled for December 11 in Shanghai, will serve as a pivotal event focused on AI-driven growth strategies.
Titled "The Next Wave · Qianchuan Surges Forward" , the summit will examine the application and development trends of AI technology within the Douyin e-commerce platform. The event promises to deliver both strategic insights and practical guidance for businesses navigating the AI revolution.
Keynote Presentations and Product Reveals
The conference will feature Lu Zhonghao , head of Douyin E-Commerce Qianchuan, who will unveil new products and share visionary perspectives on industry trends. Xiao Ziyang , the platform's customer strategy lead, will provide an in-depth analysis of product logic and strategic frameworks.
Zhong Shuhan , responsible for e-commerce strategy and technology, will showcase the platform's comprehensive AI capabilities, demonstrating how these tools empower merchants to optimize operations and enhance efficiency.
Brand Success Stories and Collaborative Strategies
The event's open mic segment will include representatives from prominent brands such as Maogeping, Dettol, Helena Rubinstein, and iFlytek , who will share case studies of successful implementations on the Douyin platform. These sessions will explore effective collaboration models between brands and the e-commerce ecosystem.
For those unable to attend in person, the conference will be streamed live at 14:00 on December 11 through official platform channels. The summit aims to equip e-commerce professionals with forward-looking analysis and actionable strategies to capitalize on growth opportunities in the AI era.