Imagine a vibrant e-commerce frontier waiting to be cultivated by international sellers. Mexico, an emerging market with tremendous potential, is embracing digital economy at an astonishing pace. On August 28, 2025, TikTok Shop will launch its Mexico Cross-Border Self-Operation Merchant Summit in Shenzhen, creating a gateway for Chinese businesses to access Latin America's e-commerce opportunities.
Mexico's E-Commerce Potential
As Latin America's second-largest economy, Mexico's e-commerce market is experiencing rapid growth. According to Statista, Mexico's e-commerce revenue is projected to reach $45.27 billion by 2025, with an annual growth rate of 9.45%. With internet penetration reaching 80%, the country offers a vast pool of potential consumers. The Mexican government continues to improve infrastructure, creating a stronger foundation for e-commerce development.
Notably, interest-based e-commerce is gaining momentum in Mexico. TikTok, as a leading short-video platform, boasts 83 million monthly active users in the country. This young, dynamic user base is becoming a driving force behind Mexico's commercial transformation. Recognizing this opportunity, TikTok Shop is officially opening cross-border store registration for Mexican markets.
TikTok Shop's Merchant Policies
To attract Chinese sellers, TikTok Shop is offering an attractive "90-day commission-free plus shipping subsidy" policy. This initiative significantly reduces entry costs for businesses exploring the Mexican market. However, beyond policy support, merchants still face practical challenges in compliance, operations, and logistics.
Comprehensive Support for Cross-Border Businesses
The summit will feature a three-dimensional support model combining policy interpretation, practical training, and resource matching. This approach aims to address core challenges including local compliance, operational strategies, and fulfillment efficiency, creating a virtuous cycle from market understanding to implementation.
Industry experts will provide comprehensive guidance on key aspects of the Mexican market including policies, product selection, traffic acquisition, and fulfillment solutions. Through case studies and in-depth analysis, businesses can develop more effective market strategies.
Key Summit Highlights
- TikTok Official Policy Briefing: Platform managers will detail Mexico's cross-border merchant policies and growth strategies, sharing the latest market trends and operational guidelines.
- Success Stories from Top Sellers: High-performing merchants will share practical experience in product selection, refined operations, and traffic generation strategies.
- Resource Matching Zone: Dedicated space for connecting with premium service providers in logistics, payments, and content creation.
Benefits for Participants
Attendees will gain priority access to TikTok Shop's official resources, including traffic support and operational guidance. The event will gather over 1,000 interested merchants, creating networking and partnership opportunities. Through dedicated exhibition spaces and speaking opportunities, participants can enhance brand visibility within the industry.
The organizer has established a complete service ecosystem covering store setup, product selection, tax compliance, logistics, payments, and branding. Through online-offline integration, they connect Latin American e-commerce platforms, service providers, and supply chain resources.
With extensive experience in organizing industry events, the summit promises to deliver valuable insights and practical solutions for businesses looking to expand into Mexico's growing e-commerce market.