Imagine enjoying sizzling barbecue on a cold winter night without stepping outside—this convenience explains why Chinese electric grills are rapidly gaining popularity in overseas markets. These products not only meet the universal demand for barbecue but also leverage their portability, multifunctionality, and smart design to tap into the vast potential of the global barbecue economy.
1. Overseas Barbecue Market: Strong Demand, Huge Potential
International consumers have long shown enthusiasm for barbecue, regardless of season. Surveys indicate that over 60% of grill owners barbecue indoors or outdoors year-round, with birthdays, sports events, and holidays being high-frequency consumption scenarios. This sustained and diverse demand creates significant growth opportunities for barbecue equipment.
According to Grand View Research, the global barbecue grill market reached $5.28 billion in 2024 and is projected to grow to $7.08 billion by 2030, with a compound annual growth rate of 5.1%. Key drivers include:
- Changing lifestyles among younger generations: Increased focus on socializing and leisure makes barbecue a popular gathering activity.
- Normalization of social gatherings: Barbecue serves as a centerpiece for friend meetups and family dinners.
- Rise of outdoor activities: Growing health consciousness has popularized outdoor recreation, with barbecue as a key component.
- Dual pursuit of slow-roasted flavors and convenience: Consumers want traditional taste with modern cooking ease.
2. Aoran Electric Grill: A TikTok Success Story
Chinese brand Aoran Kitchen Appliances capitalized on this trend with a portable electric grill that went viral on TikTok's U.S. platform. Launched on June 29, the product remained in the platform's top five best-selling home appliances for five consecutive weeks.
Between December 2-29, 2025, the grill sold 24,600 units, generating over $682,500 in revenue. In late December alone, weekly sales exceeded 7,853 units, topping the home appliance category. On January 2, 2026, lifestyle influencer @mala_sweets (69,000 followers) posted a demonstration video showcasing its grilling functions and versatility for family gatherings and small parties, receiving 12,300 likes and further boosting its popularity.
Key success factors:
- Precise targeting: Dual-zone temperature control (slow-roast + grill), plug-and-play operation, and foldable stand design addressed core consumer needs.
- Social media marketing: Leveraged TikTok's influencer ecosystem for rapid brand awareness.
- Quality product experience: Superior build quality and user satisfaction created lasting market appeal.
3. Competitive Landscape: Chefman's Winning Formula
On Amazon U.S., Chefman's $38.96 electric grill surpassed 10,000 monthly sales ($389,600 revenue), ranking among top kitchen appliances. Its selling points—portability, adjustable temperature, large cooking surface, and safety—mirror Aoran's approach, demonstrating both market potential and intensifying competition.
4. China's Barbecue Equipment Industry: Strengths and Opportunities
As the world's largest cooking appliance exporter, China shipped over $53 billion worth of barbecue grills and related equipment in 2024. Industrial clusters in Shandong's Boxing, Guangdong's Zhongshan, and Zhejiang's Yongkang provide comprehensive supply chains covering all product categories.
Brands like Z Grills exemplify successful transitions from OEM to global branding. Since 2017, Z Grills has targeted mid-market pellet grill buyers through Amazon and independent websites, selling 100,000 units in three months and raising $430,000 in a two-week crowdfunding campaign.
5. Industry Evolution: Smart, Versatile, Portable
Future development focuses on:
- Smart features: App-controlled temperature, auto-cleaning, and safety enhancements.
- Multifunctionality: Integrated cooking modes (grill, fry, bake).
- Portability: Lightweight, foldable designs for easy transport.
6. Export Considerations: Compliance and Quality
Companies must prioritize target-market regulations including electrical safety certifications (UL/CE), food-contact material standards (FDA), and environmental laws. Product quality remains the foundation for sustainable growth in competitive markets.
7. Conclusion
The overseas success of Chinese electric grills reflects strategic market positioning and product innovation. As global demand grows for convenient, intelligent barbecue solutions, Chinese manufacturers are well-positioned to expand their international footprint.