For businesses seeking international expansion, finding the right platform can be challenging. eBay, with its 700 million monthly visitors , stands as a premier global marketplace that offers unparalleled opportunities for cross-border trade.
A Pioneer in E-Commerce
Founded in 1995 in the United States, eBay pioneered the consumer-to-consumer (C2C) e-commerce model. After 28 years of market evolution , it maintains a robust user base and ranks as the second most visited e-commerce site in the U.S., trailing only Amazon. This position translates to significant business potential, giving sellers access to hundreds of millions of potential customers worldwide.
Expanding User Base
As of mid-2019, eBay boasted 182 million active users globally, with quarterly growth of 1.11% and year-over-year growth of 4%. The platform's continuous improvements in user experience and strategic operational adjustments have sustained its competitive edge in international markets.
Global Reach with Strategic Markets
While eBay serves customers across 190 countries , the United States remains its dominant market, accounting for over 70% of total traffic. Other significant markets include China (1.93%), Canada (1.84%), Russia (1.75%), and the United Kingdom (1.69%). Though these regions represent smaller shares compared to the U.S., they present substantial growth opportunities for sellers who tailor their strategies to local demand.
With its vast user network, extensive geographic coverage, and ongoing platform enhancements, eBay offers merchants a powerful channel to expand globally. By leveraging its marketplace effectively, businesses can tap into international markets and achieve scalable growth.