As toy markets expand beyond domestic borders through digital platforms, traditional manufacturers face both challenges and opportunities in adapting to global e-commerce. On August 8, Yangzhou's Jiangdu district hosted a cross-border e-commerce forum titled "Sailing Beyond Borders," aimed at helping local toy manufacturers leverage international online marketplaces for business transformation.
Multi-Stakeholder Collaboration
The event, organized by Suzhou Daixingcheng Network Technology with support from Yangzhou's Commerce Bureau, brought together e-commerce platforms including Amazon Global Selling, TikTok Shop, and eBay. Industry experts, platform representatives, and local manufacturers convened to explore strategies for the toy industry's transition to cross-border e-commerce.
Comprehensive Support Framework
The program addressed practical challenges in e-commerce adoption, covering foundational knowledge to multi-platform operations. Amazon representatives outlined seller support programs and brand development strategies, while operational specialists provided tactical guidance on product selection and marketplace optimization.
TikTok Shop executives presented case studies of successful products under their fully managed e-commerce model, highlighting the platform's growing influence in social commerce. eBay analysts shared market intelligence on international demand patterns for Yangzhou's toy exports, enabling manufacturers to refine their product portfolios.
Regulatory Compliance and Ecosystem Development
Special sessions addressed critical compliance requirements for cross-border trade, helping businesses navigate complex international regulations. The event also facilitated connections between manufacturers and service providers specializing in logistics, payments, and digital marketing.
A concluding roundtable discussion allowed enterprise representatives to exchange practical experiences and solutions, creating networking opportunities while informing policymakers about industry needs.
This initiative represents Yangzhou's strategic effort to cultivate new growth channels for traditional industries through digital globalization. By aligning government resources, platform capabilities, and enterprise participation, the city aims to position its toy manufacturing cluster as a competitive player in global e-commerce markets.