As domestic gaming competition intensifies, industry players are increasingly turning their attention to high-potential overseas markets. This guide explores key opportunities across distribution, promotion, monetization, and content acquisition for professionals seeking international growth.
Boyaa Interactive (Shenzhen) is actively seeking partners for game promotion and ad monetization in Taiwan. The company's comprehensive requirements include programmatic distribution through affiliate networks, in-game advertising solutions, and influencer collaborations for live streaming and video content production. With substantial budgets allocated, Boyaa aims to establish long-term partnerships with experienced firms to expand its Taiwanese market presence.
Glacier Vision (Chengdu), a specialist in casual puzzle games, is developing new titles in the bubble shooter and block elimination genres. Leveraging extensive international experience, the studio is currently seeking publishing partners and investors to jointly explore global market opportunities.
MiChat Game Center, operated by WiFi Master Key (Shanghai), has opened its Southeast Asian platform to global developers. The service boasts millions of daily active users and offers free game distribution through its CPS model, providing significant traffic potential for both H5 and APK game titles.
Leisure Interactive (Shenzhen), a developer focused on Southeast Asian markets, is actively pursuing CPI (cost-per-install) traffic channels. The company maintains flexible budgeting for large-scale user acquisition campaigns aimed at increasing market share across the region.
Shangyou Network (Shenzhen) is recruiting experienced overseas agents to provide account management services (Facebook/Google) and operational support. Priority will be given to agencies with demonstrated success in New Zealand markets and specific expertise in promoting roguelike game titles. Targeted regions include Europe, North America, Latin America, and New Zealand.
Beyond gaming, companies are expanding their content ecosystems through original novel licensing from Japan and South Korea. This strategic move aims to diversify offerings and enhance user engagement through culturally relevant storytelling.