The safety and quality of agricultural products are fundamental to public welfare and serve as the cornerstone of consumer confidence. When faced with an overwhelming array of products, how can consumers accurately assess quality through packaging and make informed purchasing decisions? Tianhong Digital Technology Commercial Co., Ltd. has developed a comprehensive solution: establishing standards to build a full-chain quality management system.
Recently, Tianhong Digital was honored by the Shenzhen Market Supervision Administration with three prestigious titles: "Agricultural Product Quality Grading Demonstration Enterprise," "First Batch Pilot Enterprise of the Green Shield Project," and "One-Test Universal Inspection Pilot Enterprise." These accolades not only recognize the company's practical achievements in agricultural product quality management but also signify that its quality management model has evolved from corporate self-regulation to a new phase of standard output and ecosystem co-construction.
1. Quality Grading: Establishing a Trustworthy Consumer Language
Tianhong Digital's core strategy involves translating abstract "Shenzhen Standards" into market language that consumers can easily understand and perceive. By implementing an agricultural product quality grading system, the company provides consumers with detailed purchasing guidance.
In physical stores, products such as "A+" or "A" grade fragrant pears, apples, blueberries, navel oranges, and beef are labeled with QR codes. Consumers can scan these codes to access key information including grade certification, sweetness levels, and nutritional content. This initiative is built upon a "1+3" evaluation system that assesses agricultural products based on safety, appearance, taste, and nutritional value.
This system not only provides clear quality references for consumers but also drives improvements in cultivation and breeding practices through market value transmission, ultimately promoting high-quality development across the entire industry chain.
2. Dual Pilot Programs: Creating an Efficient and Transparent Supply Chain
As a dual pilot enterprise for both the "Green Shield Project" and "One-Test Universal Inspection" initiatives, Tianhong Digital has made significant breakthroughs in improving inspection efficiency and accuracy.
The "Green Shield Project" focuses on daily risk prevention, conducting rapid batch-by-batch screenings for more than 20 key categories including fruits, vegetables, and aquatic products according to government technical specifications. The company also collaborates with authoritative third-party institutions to ensure impartial and professional inspection results, establishing a normalized quality safety defense mechanism.
The "One-Test Universal Inspection" pilot moves quality control upstream to production sources and key storage nodes, implementing unified authoritative inspections that enable "one test, universal recognition." This approach significantly improves circulation efficiency while reducing time and cost losses from repeated inspections, effectively intercepting risks before products reach the market.
3. Full-Chain Control: Ensuring Comprehensive Traceability
Tianhong Digital's quality management system covers every stage from supplier access to direct sourcing, storage logistics, and terminal sales. Through continuous investment in detection technology and standardized system construction, the company ensures complete control and traceability from factory to shelf, and from farm to table.
In the supplier access phase, Tianhong Digital implements strict review standards to ensure suppliers meet required qualifications and quality assurance capabilities. For direct sourcing, the company partners with premium production areas to reduce intermediate links and guarantee source control. Advanced cold chain technology and information management systems are employed during storage and transportation to maintain product quality.
4. Industry Leadership: Driving High-Quality Development
Tianhong Digital's practices in agricultural product quality management have not only enhanced its own competitiveness but also set a benchmark for the entire industry. Its quality management model, centered on standard establishment, creates a trustworthy quality assurance system through grading mechanisms, rigorous inspections, and full-chain control.
This approach boosts consumer purchasing confidence while compelling production-side quality improvements, facilitating comprehensive industry chain upgrades. Moving forward, Tianhong Digital will continue to serve as an industry exemplar, safeguarding household food safety and quality living through concrete actions.
5. Policy Alignment: Contributing to Shenzhen's Consumer Environment
Tianhong Digital's efforts in agricultural product quality management align perfectly with Shenzhen's strategic goals of creating an international first-class consumer environment and building a food safety city that satisfies residents. Through demonstration effects, the company is driving quality and efficiency improvements across the entire industry chain, elevating the public's "food basket" from basic safety standards to premium quality benchmarks.