When Dreame Technology, the $2.1 billion smart cleaning leader with $15 billion annual revenue, turns its gaze toward the lighting sector, disruption follows. At CES 2026, the company unveiled an innovative "floor lamp hair dryer" that combines illumination and airflow functions—a harbinger of coming transformation in lighting technology.
This move represents strategic planning rather than impulsive diversification. Dreame had previously announced its entry into home lighting with the DL series eye-care desk lamps and SL series floor lamps, featuring minimalist designs, proprietary eye-protection technology, and intelligent dimming algorithms. This expansion forms part of Dreame's broader initiative since 2025 to build comprehensive smart ecosystems, demonstrating lighting's emergence as a convergence point for technology, home appliances, and semiconductor innovation.
The Unicorn's Lighting Strategy: Smart Ecosystem Expansion
Ranked on Hurun's 2025 Global Unicorn list with a $28 billion valuation, Dreame's lighting venture extends its "N+1 Strategy" for product diversification. Beginning July 2025, the company aggressively entered over twenty market segments, establishing a portfolio spanning smart cleaning, appliances, home health, and personal care. Their September 2025 product launch introduced thirty new items, completing their premium smart ecosystem framework.
With 100% compound annual growth over six years and 2025 first-half revenue surpassing 2024's total, Dreame's expansion focuses on creating integrated home ecosystems. Lighting serves as a critical smart home gateway, connecting cleaning, appliances, and health devices—completing Dreame's strategic vision while addressing industry evolution.
Technical Advantages: Health-Centric Lighting Solutions
Dreame's lighting products emphasize eye health through technological differentiation:
- DL Series Desk Lamps: Feature 1.5-meter shadow-free illumination, Ra98 full-spectrum color rendering, and proprietary "single-bead-single-mirror" anti-glare technology. Radar and ambient light sensors enable automatic brightness adjustment.
- SL Series Floor Lamps: Deliver 8000lm uniform lighting with integrated glare reduction and smart dimming. Their white color scheme aligns with Dreame's existing smart appliances for seamless home integration.
These products transcend basic lighting functions, becoming interactive components within smart home networks.
Industry Convergence: From Illumination to Intelligent Environments
Dreame's move reflects broader industry trends where imaging, technology, and appliance companies are redefining lighting as intelligent health solutions:
- Huawei and Xiaomi leverage IoT ecosystems for smart lighting integration, with Xiaomi's ecosystem brand Yeelight establishing extensive partnerships.
- GoveeLife pioneered AI lighting technology overseas before entering China in 2025 with 14 million users.
- Meizu's subsidiary lipro specializes in full-spectrum lighting with RG0 low-blue-light standards for whole-home integration.
Home furnishing brands like Oppein collaborate with Panasonic on customized lighting spaces, while Gree introduced intelligent night lights. KODA applies optical expertise to circadian rhythm lamps, and JD.com extends display technology to light environment management.
Redefining Value: From Space Lighting to Health Optimization
This cross-industry movement responds to stagnant growth in traditional lighting markets, projected to decline globally in 2025. New entrants are transforming lighting's fundamental purpose—from basic illumination to comprehensive health-oriented environments. Companies like Dreame inject innovation into the sector, accelerating its shift toward intelligent, personalized, and wellness-focused solutions.