Imagine navigating congested urban streets or cruising through picturesque countryside landscapes - a smart, convenient, and eco-friendly electric two-wheeler could transform your commuting experience. Ninebot, through its profound insights into future mobility solutions and relentless pursuit of technological excellence, has emerged as the global leader in the electric two-wheeler market.
Explosive Growth: Accelerating Performance
Ninebot's recent half-year financial report delivered a strong boost to the industry. The company reported first-half revenue reaching 11.74 billion yuan (approximately $1.62 billion), marking 76% year-over-year growth. Profit surged to 1.72 billion yuan ($237 million), representing a 136.9% increase, with net profits surpassing the total of the previous full year.
The revenue breakdown reveals electric two-wheelers as the primary growth driver, generating 6.82 billion yuan ($940 million) in sales - a 101.7% increase - and accounting for 58% of total revenue. This performance underscores both the market potential and Ninebot's leadership position in the sector.
Strategic Evolution: From Local Startup to Global Player
Founded in 2012 as Ninebot Robotics, the company initially focused on balance boards and scooters. A pivotal moment came in 2015 with the acquisition of Segway, gaining the iconic brand, global distribution channels, and over 400 balance board patents. This established Ninebot's dual-brand strategy with both Segway and Ninebot products.
Recognizing the scooter market potential in 2016, Ninebot launched its first smart scooter, eventually becoming the global market leader by 2020 with over 12 million units shipped. Following its 2020 IPO on Shanghai's STAR Market, Ninebot strategically reduced reliance on Xiaomi partnerships while expanding into diverse mobility and robotics segments.
The company's strategic shift toward electric two-wheelers proved particularly successful, with Q2 2025 results showing these products contributing 59.7% of revenue. Sales reached 1.389 million units, up 77.3% year-over-year, confirming their status as Ninebot's new growth engine.
Product Innovation: Smart Features Drive Premium Positioning
Ninebot's market leadership stems from its focus on smart, premium products. In China's intelligent e-bike segment, the company holds 70% market share - for every 10 smart e-bikes sold, seven come from Ninebot.
The company integrates high-end components to attract enthusiasts while incorporating user-friendly smart features like keyless unlocking, GPS tracking, and remote activation. These innovations support premium pricing, with over half of models priced above 4,000 yuan ($550), significantly above market averages.
Despite higher prices, Ninebot maintains rapid expansion with over 8,700 Chinese retail stores and domestic shipments exceeding 8 million units. The company recently achieved a record by adding 1 million shipments in just 64 days.
User-Centric Approach: Targeted Product Development
Ninebot develops specialized products for distinct user groups. For female riders, the Q-series offers customized features including adjustable acceleration, lower seat heights, smart assist functions, and stylish designs. The company also collaborates with popular IPs like LINE FRIENDS and the game Eggy Party to create limited-edition models appealing to younger consumers.
Global Expansion: Measured International Strategy
Facing intensifying domestic competition, Ninebot is pursuing international growth through careful market evaluation. "We conduct thorough research on regional demand, consumer behavior, and competitive landscapes before systematic market entry," explained a company representative.
The Segway brand provides inherent advantages abroad, reducing recognition barriers. Ninebot employs an omnichannel approach combining online platforms (Amazon, Otto, Lazada) with physical retail partnerships (Costco, Target, Best Buy) across Europe and North America.
Market Outlook: Significant Growth Potential
Industry reports project the global e-bike market expanding from $54.1 billion in 2025 to $87.2 billion by 2032, growing at 7% annually. Key drivers include sustainable urban mobility needs, government incentives, technological advancements, and shifting consumer preferences.
As China produces over 80% of global electric two-wheelers, Ninebot stands positioned to leverage its brand recognition, distribution networks, and innovation capabilities for continued international success.