Prologis Report Highlights Logistics Real Estate Demand Shift

Prologis reports a rebound in logistics real estate demand in Q3, with improved net absorption and other indicators. E-commerce and large enterprises are leading the way, resulting in increased utilization rates. Long-term demand is driven by e-commerce, supply chain optimization, and other factors. The report suggests a positive shift in the market after a period of uncertainty, indicating a potential turning point in demand for logistics properties.
Prologis Report Highlights Logistics Real Estate Demand Shift

The global logistics real estate sector, a critical backbone of supply chains and goods distribution, is undergoing significant transformation amid evolving economic conditions. Prologis, the industry leader, provides key insights through its Industrial Business Indicator (IBI) report—a widely recognized benchmark for market trends. This analysis examines the report's findings on market inflection points, demand drivers, structural shifts, and future projections.

Core Findings: A Pivotal Market Shift

The IBI report identifies Q3 as a decisive turning point for logistics real estate demand, following Q2's leasing recovery. This transition reflects fundamental structural adjustments rather than temporary fluctuations.

1.1 The IBI Index: Measuring Market Activity

The IBI Activity Index reached 53 in Q3, indicating increased client engagement in warehouse operations. This proprietary metric offers:

  • Real-time insights: Captures immediate market movements
  • Comprehensive analysis: Integrates net absorption, new leases, and project pipelines
  • Industry authority: Backed by Prologis' global market leadership

1.2 Key Demand Indicators

Three metrics demonstrate healthier market conditions compared to 2024 averages:

  • Net absorption: Measures actual space utilization
  • New lease commitments: Indicates market confidence
  • Project pipelines: Reflects developer expectations

1.3 Non-Linear Recovery Pattern

Supply chain activity peaked in early 2025 before moderating, creating an uneven recovery trajectory influenced by trade volatility.

1.4 Growth Leaders

Large corporations and e-commerce firms currently drive expansion, with broader industry participation expected to follow.

Fundamental Demand Drivers: Beyond Trade Fluctuations

Prologis Global Research Head Melinda McLaughlin emphasizes that recent demand improvements stem from multiple structural factors.

2.1 Strategic Client Actions

Businesses are prioritizing supply chain investments despite trade uncertainties, responding to sustained operational growth requirements.

2.2 Record Leasing Activity

Q3 saw unprecedented leasing volumes, particularly:

  • Custom-built facility agreements
  • Expansion by essential industries (e-commerce, food/beverage, healthcare)

2.3 Utilization Rates

Current facility utilization averaging 84% (approaching 85% in October) indicates healthy operations and potential expansion needs.

2.4 Favorable Market Conditions

Moderate rent adjustments and reduced new supply create advantageous leasing opportunities.

Inventory Management: Cyclical or Structural Change?

The prevalent "just-in-time" inventory approach (maintaining 84-85% utilization) currently reflects economic caution rather than permanent strategy.

3.1 Expansion Phase Expectations

Market analysts anticipate inventory buffer rebuilding as the cycle progresses, particularly given persistent supply chain vulnerabilities.

Vacancy and Supply Dynamics

The report projects stable 7% vacancy rates in the near term, with significant supply constraints developing.

4.1 Construction Pipeline Reduction

New project starts remain below pre-pandemic (2017-2019) averages, with speculative development particularly constrained.

4.2 Future Market Tightening

McLaughlin notes: "As demand improves and quality space becomes scarce—especially for modern, well-located facilities—rent growth will likely accelerate given high replacement costs."

Emerging Long-Term Trends

The report identifies several transformative forces reshaping logistics real estate:

5.1 E-Commerce and Supply Chain Resilience

Despite moderated growth, e-commerce continues driving demand through:

  • Delivery speed expectations
  • Network optimization needs
  • Risk mitigation strategies

5.2 Regional Variations

Developed markets focus on facility upgrades, while emerging regions show explosive growth potential despite infrastructure challenges.

5.3 Technology Integration

Smart logistics solutions—including automation, predictive analytics, and IoT systems—are becoming operational necessities rather than differentiators.

5.4 Sustainability Imperatives

Energy-efficient designs, renewable power integration, and eco-friendly operations are transitioning from optional to essential features.

5.5 Labor Solutions

Automation adoption accelerates as workforce shortages persist, particularly in material handling and inventory management.

Strategic Outlook

While near-term challenges exist, long-term growth drivers remain robust. Industry participants should consider:

  • Operational efficiency: Maximizing existing asset productivity
  • Specialized offerings: Tailoring solutions to sector-specific needs
  • Technology adoption: Implementing smart logistics infrastructure
  • Sustainable practices: Meeting environmental standards and expectations
  • Risk management: Addressing geopolitical and operational vulnerabilities

The logistics real estate sector stands at an inflection point where adaptability and strategic vision will separate industry leaders from followers. Prologis' IBI report provides valuable navigation tools for this evolving landscape.