Global multi-asset broker HFM unveiled an ambitious loyalty program in January 2026, transforming routine trading into a pathway toward aspirational rewards. The initiative allows participants to earn entries for high-value prizes including supercars, luxury vacations, and premium electronics through qualified trading activity.
Elevated Trading Experience With Tiered Rewards
The program introduces a four-tier hierarchy: Rookie , Rising Star , Pro , and Legend . All entrants begin at the Rookie level, progressing through tiers by accumulating Trophy Road Points (TRP) via executed trades. Participants receive an initial 100 TRP upon enrollment, redeemable across multiple reward categories.
Key program components include:
1. Tiered Progression System
- Rookie: Entry-level status for new participants
- Rising Star: Achieved through baseline TRP accumulation
- Pro: Intermediate tier with enhanced earning potential
- Legend: Top tier offering premium reward access
2. Trophy Road Points Mechanics
TRP accrual rates vary by:
- Trading volume and instrument selection
- Participant tier status
- Optional "Crystal Booster" accelerators for specific assets
3. Mission-Based Earning
The program incorporates trading and non-trading challenges:
- Asset-specific volume targets
- Educational engagement activities
- Time-limited promotional objectives
Program Architecture and Participation
HFM's loyalty infrastructure emphasizes accessibility, requiring only standard account enrollment through the broker's digital platforms. The reward catalog features:
- High-performance vehicles
- Five-star travel packages
- Cutting-edge consumer electronics
- Direct monetary rewards
Risk Considerations
Participation in the loyalty program carries no guarantee of trading success or reward attainment. HFM emphasizes that trading decisions should align with individual risk tolerance and investment objectives, independent of reward incentives.
Corporate Background
HFM maintains regulatory oversight across multiple jurisdictions, serving over four million clients globally. The broker offers:
- Multi-asset trading capabilities
- MetaTrader platform integration
- Competitive pricing structures
- Comprehensive educational resources
The loyalty program represents HFM's latest innovation in client engagement, merging financial markets participation with aspirational reward structures.