Imagine your secondhand goods or local services no longer lost in Xianyu's vast product stream, but precisely displayed to potential customers, generating constant inquiries and steady orders. This isn't a distant dream but an achievable reality through Xianyu's "Super Exposure" advertising feature. However, challenges like account opening difficulties, complex operations, and effectiveness evaluation have deterred many merchants. This article reveals strategic approaches to maximize Xianyu's advertising potential.
1. Understanding Xianyu's "Super Exposure"
Known alternatively as "Super Recommendation" or "Super Refresh," this intelligent information flow advertising product prioritizes display of goods/services on Xianyu's homepage and search results pages through algorithmic placement. Compared to organic traffic, it offers distinct advantages:
- Precision Targeting: Matches users based on interests, browsing history, and purchase records for accurate delivery.
- Flexible Pricing: Supports CPC (cost-per-click) and CPM (cost-per-thousand impressions) models adaptable to budget and goals.
- Geographic Focus: Enables location-based targeting ideal for local services like home maintenance or recycling.
- Conversion Potential: Prime placement increases visibility and click-through rates.
2. Account Opening Procedures
Currently, Xianyu doesn't offer fully self-service account opening, with two primary access methods:
2.1 Taobao Store Integration
Existing Taobao merchants can extend ads to Xianyu via Taobao's "Off-site Placement" function. While operationally simple, this method limits ad placement options and excludes native Xianyu features like lead collection.
2.2 Official Service Provider Access (Recommended)
Authorized partners like Yunxian Tech facilitate account opening with added benefits:
- Lead generation functionality for customer follow-ups
- Hyper-local city-level targeting
- Premium ad placement priority
- Advanced budget management tools
Note: Individual sellers currently cannot independently apply and must utilize service provider channels.
3. Advantages of Professional Management
Self-managing campaigns presents multiple challenges:
- Lack of platform algorithm expertise
- Complex operational requirements
- Difficulty measuring campaign effectiveness
Professional service providers offer:
- Specialized optimization teams
- Advanced advertising technologies
- Comprehensive performance analytics
4. Managed Service Components
Comprehensive management typically includes:
4.1 Account Setup & Verification
Assistance with registration, authentication, and qualification reviews.
4.2 Strategy Development
Customized approaches covering optimal ad placement, audience targeting, and pricing models.
4.3 Creative Optimization
Compelling ad copywriting, visual content selection, and A/B testing.
4.4 Performance Monitoring
Real-time bid adjustments, keyword optimization, and targeting refinements.
4.5 Analytics Reporting
Detailed performance evaluation and optimization recommendations.
5. Ideal Business Candidates
This advertising solution particularly benefits:
- High-value secondhand merchants (electronics, luxury goods, furniture)
- Local service providers (repairs, cleaning, pet care)
- Cross-platform sellers (Taobao/Pinduoduo/Xianyu)
- Businesses testing new products or clearing inventory
Xianyu has evolved beyond a secondhand marketplace into a significant commercial traffic source. The "Super Exposure" feature helps businesses overcome organic traffic limitations, while professional management reduces technical barriers and experimentation costs.