Cross-border e-commerce sellers are facing a critical dilemma: how to maintain compliance while achieving growth under Temu's increasingly stringent platform rules. Starting November 1, Temu has implemented a strict "anti-duplicate listing" policy, presenting significant challenges for sellers reliant on bulk listing strategies. This article analyzes Temu's new regulations and provides data-driven solutions to help sellers navigate this transition toward sustainable operations.
Temu's Policy: Key Restrictions and Implications
The new policy fundamentally prohibits sellers from listing highly similar or identical products, including matching titles, images, and product descriptions. While clothing items may still list different color variants as separate SKUs, the platform now bans identical products being listed under different packaging or across multiple stores. Notably, the policy doesn't completely prohibit selling identical products—different legal entities may sell the same items, provided they comply with Temu's account association rules to prevent cross-account penalties.
This regulatory shift stems from two primary factors: limited platform resources during peak shopping seasons and increasing compliance pressures from EU regulators. By restricting duplicate listings, Temu aims to optimize resource allocation, improve user experience, and mitigate regulatory risks. For sellers, this means traditional strategies of boosting visibility through mass listings are no longer viable, necessitating a shift toward more sophisticated operational models.
Data-Driven Adaptation Strategies
To comply with Temu's new framework while maintaining growth, sellers should implement these strategic adjustments:
- Standardized and Differentiated Product Information: Ensure each SKU features unique, accurate listings. Avoid template-based descriptions, instead tailoring content to highlight specific product attributes. For example, emphasize different selling points for various color options or sizes.
- Optimized Inventory Management: With bulk listing prohibited, sellers must implement precise demand forecasting to avoid compliance violations. Cross-border ERP systems can synchronize inventory across multiple Temu stores, enabling real-time monitoring and data-driven replenishment.
- Multi-Store Coordination: While different legal entities may sell identical products, account association risks remain. Sellers must ensure consistent product information across stores while preventing duplicate listings through centralized management tools.
- Compliance Audits: Conduct regular self-reviews to identify and rectify non-compliant listings. Proactively monitor platform policy updates to align operations with evolving requirements.
- Precision Operations: Transition from volume-driven listing to targeted strategies. Deepen audience insights, refine product selection and pricing, enhance customer service, and actively participate in platform marketing initiatives to boost conversion and retention.
ERP Systems: Enhancing Compliance and Efficiency
Specialized e-commerce ERP solutions address critical challenges under Temu's new policy through:
- Unified multi-store management to prevent information silos
- Real-time inventory tracking with intelligent restocking algorithms
- Automated order processing workflows
- Optimized logistics cost management
- Comprehensive sales analytics for market trend identification
These systems enable sellers to maintain operational efficiency while adhering to platform regulations, reducing both compliance risks and overhead costs.
Conclusion: Strategic Adaptation for Long-Term Growth
Temu's anti-duplication measures reflect broader e-commerce industry trends toward quality-focused platforms. Successful sellers will embrace this shift by replacing bulk listing approaches with data-informed, compliance-conscious operations. Through systematic inventory optimization, coordinated multi-store management, and strategic use of operational technologies, businesses can transform regulatory challenges into opportunities for sustainable growth.