In the vast ocean of cross-border e-commerce, supply chain operations serve as the engine that propels businesses forward. As market competition intensifies, optimizing supply chains to reduce costs and improve efficiency has become a critical challenge for sellers. The recent announcement of EasyYa's Series B funding round worth hundreds of millions of yuan, along with strategic partnerships with state-owned enterprises, has injected new momentum into the industry.
State-Backed Investment Signals Confidence in Business Model
EasyYa's Series B funding was led by Guangdong Guangxin Industrial Fund, with existing investors participating in the round. This demonstrates strong market confidence in the platform's business model and growth potential. Notably, Guangxin Industrial Fund operates under Guangdong Guangxin Holdings Group, a provincial government-owned enterprise that has transformed into a strategic investment company focusing on emerging industries.
The partnership marks an important step in supporting the development of new foreign trade formats in the Greater Bay Area and promoting dual economic circulation. This represents EasyYa's third successful funding round since its establishment two years ago, having previously secured investments from prominent institutions including Yuexiu Industrial Fund and Shenzhen Capital Group.
Building a "Super Virtual Factory" Through Data-Driven Innovation
EasyYa's platform specializes in supply chain integration and technological innovation, leveraging big data analytics to develop premium products for cross-border e-commerce sellers. By analyzing overseas e-commerce platform data, the company can accurately identify market trends and provide product development guidance to domestic manufacturers.
"Our analysis shows that over 70% of products on international e-commerce platforms originate from Chinese manufacturers," said Xu Gongzhe, CEO of EasyYa. "With the trillion-yuan cross-border e-commerce market poised for product upgrades and premiumization in the next 5-10 years, we're connecting factories with real-time consumer data to stimulate product innovation."
The company's "Super Virtual Factory" model enables precise matching between supply and demand through data-driven insights. One notable example includes a smart pet feeder that generated nearly 20,000 pre-orders before manufacturing molds were completed. In 2021, EasyYa was recognized as a "Future Unicorn Innovation Enterprise" by Guangzhou's Science and Technology Bureau for its digital trade model.
Digital Transformation for Traditional Export Businesses
As part of its strategic partnerships, EasyYa will collaborate with Guangdong Foreign Trade Development Company, a traditional export leader with extensive global warehouse and factory resources. This cooperation aims to enhance digital capabilities for traditional exporters while building a comprehensive cross-border ecosystem.
In an era of globalization and digitalization, EasyYa's solutions help traditional trade businesses overcome information barriers, improve operational efficiency, and gain competitive advantages through precise supply-demand matching.
Launching Amazon Brand Acquisition Initiative
Addressing challenges faced by small and medium enterprises in global expansion—including slow capital turnover and high operational costs—EasyYa will initiate an "Amazon Brand Acquisition Program." Unlike conventional models that focus on mature brands, the platform will primarily invest in growing brands to enhance their international revenue potential.
"This program leverages our product analytics and factory connectivity to improve operational efficiency and profitability for emerging brands," explained Xu. The initiative aims to create scalable brand portfolios and establish comprehensive development models for Chinese brands going global.
With its latest funding round and strategic partnerships, EasyYa enters a new phase of growth in cross-border e-commerce. The company plans to allocate resources toward service upgrades, SaaS system development, and premium product research—continuing its mission to connect Chinese manufacturing with global markets through data and technology.