As the traffic boom in cross-border e-commerce gradually fades, businesses face mounting challenges in achieving profit growth amid rising customer acquisition costs. A recent industry seminar in Qingdao addressed these challenges by exploring strategies to improve operational efficiency and conversion rates.
The event, titled "Unlocking High ROI Growth Strategies: Breaking Through with Super Conversion Rates," was jointly organized by a local Qingdao business association and Shenzhen-based consulting group Bai Lu Hui. The seminar aimed to help regional e-commerce enterprises overcome growth bottlenecks through effective conversion optimization techniques.
Wang Shuchun, vice president of the hosting association, emphasized the organization's commitment to facilitating industry exchange and supporting member companies during opening remarks. "We will continue serving as a bridge to connect businesses with industry experts and quality resources," Wang stated, highlighting efforts to build long-term competitiveness for local enterprises.
Expert Insights on Conversion Optimization
The seminar featured Chen Yong, author of the best-selling book "Super Conversion Rate" and renowned as a "conversion rate specialist." Drawing from extensive practical experience, Chen delivered a comprehensive workshop analyzing critical aspects of cross-border e-commerce operations.
Chen presented an end-to-end solution covering the entire customer journey from traffic acquisition to order conversion. His methodology combined theoretical frameworks from his book with real-world e-commerce applications, focusing on three core optimization areas:
- Product Title Optimization: Techniques for crafting titles that precisely match user search intent while highlighting product differentiators to improve search visibility.
- Main Image Design Strategy: Approaches for creating distinctive, high-quality product images that stand out in competitive marketplaces and drive click-through rates.
- Product Detail Page Conversion Path: Methods for structuring content that effectively communicates product value, addresses customer concerns, and guides purchasing decisions.
The seminar provided Qingdao-based cross-border e-commerce businesses with practical tools to enhance their conversion rates and operational efficiency. Organizers indicated plans for continued programming including training workshops, resource networking platforms, and industry conferences to support the local e-commerce ecosystem's development.