As the year draws to a close, cross-border e-commerce sellers face their most pressing concerns: sudden order surges they can't fulfill, unexpected platform penalties due to oversight, or even account risks. Today we'll examine Ozon operations to help sellers navigate these challenges.
Product Selection: What to Avoid and What to Pursue
Product selection forms the foundation of cross-border e-commerce. For Ozon newcomers, blindly following trends or venturing into unfamiliar categories can be disastrous. These product types should be avoided:
- Products requiring special certifications: Food, pharmaceuticals, and cosmetics involve complex certification processes that may lead to product removal or store suspension.
- High-risk counterfeit items: Branded goods or uniquely designed products without proper authorization invite intellectual property disputes.
- Products with complex after-sales requirements: Large furniture or electronics incur high return costs and frequently generate customer complaints.
Recommended categories for beginners include:
- Household essentials: High demand and repeat purchases make these ideal for bestsellers.
- Apparel and accessories: Diverse styles offer good margins, though size and quality require attention.
- Office supplies: Stable demand and moderate competition suit long-term operations.
Ozon Operations: Building From Scratch
New sellers should establish these foundational elements:
- Capital planning: Budget for store registration, inventory, logistics, warehousing, and marketing.
- Logistics strategy: Balance cost and efficiency through self-fulfillment or overseas warehouses.
- Pricing approach: Study Ozon's price index, maintaining 30%-50% initial margins with flexibility for adjustments.
- Promotional participation: Join platform campaigns for visibility while preserving profitability.
- Advertising implementation: Master Ozon's ad system through small-budget testing before scaling.
- Customer service protocols: Prompt response systems boost satisfaction and repeat business.
Algorithm Updates: Securing Organic Traffic
Ozon's evolving algorithm requires sellers to adapt through:
- Listing optimization: Precise keywords and detailed descriptions highlighting unique selling points.
- Quality assurance: Superior products generate positive customer experiences.
- Review accumulation: Proactive efforts to gather authentic customer feedback.
- Platform engagement: Regular participation in official activities increases visibility.
These strategies help new sellers avoid common pitfalls while establishing sustainable operations on Ozon's marketplace.