As global trade continues to evolve, Yangzhou—a historic cultural city—is positioning itself to capitalize on new opportunities in cross-border e-commerce. A series of specialized summits and exhibitions demonstrate how local businesses are actively expanding into overseas markets, seeking to establish their presence on the global economic stage.
Consumer Retail and Outdoor Lighting: Dual Engines Driving Yangzhou's Economy
In 2026, Yangzhou will host two major industry events: the 7th National Consumer Retail CIO Conference on March 8 and the China (Yangzhou) Outdoor Lighting Exhibition on April 10. The former will focus on digital transformation in consumer retail, while the latter will showcase Yangzhou's expertise in outdoor lighting technology. These events will provide valuable platforms for local businesses to network with domestic and international counterparts while enhancing the city's influence in these sectors.
Cross-Border E-Commerce Summits: Empowering Businesses to Go Global
Over the past year, Yangzhou has organized numerous cross-border e-commerce summits designed to help businesses understand policy updates, acquire practical skills, and connect with key resources. Notable events included:
- Coupang Platform Summit (November 25, 2025): This event attracted businesses interested in entering the South Korean market, offering guidance on platform rules and seller advantages.
- Quality Supply Chain Global Expansion Summit (May 21, 2025): Organized by Yangzhou E-Commerce Association, this summit explored pathways for local businesses to bring high-quality products to international markets.
- Amazon Global Selling Conference (November 13, 2025): Focused on AI applications in cross-border e-commerce, including product selection, marketing, and customer service optimization.
- Global Brand Strategy Summit (May 29, 2025): Experts shared insights on brand positioning, market research, and international marketing strategies.
- AI and Big Data for Export Businesses (April 9, 2025): Demonstrated how data analytics can help businesses better understand overseas market demands.
- Collaborative Global Expansion Summit (March 25, 2025): Encouraged businesses to pool resources for more efficient international market entry.
- Toys Industry Specialized Summit (August 8, 2024): Addressed logistics, payments, and operational solutions for Yangzhou's toy manufacturers.
- Customized Growth Strategy Workshop (November 27, 2025): Provided tailored guidance for businesses seeking international expansion.
Yangzhou E-Commerce Association: Catalyst for Cross-Border Growth
The Yangzhou E-Commerce Association has played a pivotal role in facilitating the city's e-commerce development. Through policy briefings, training programs, and resource matching services, the association helps businesses improve their cross-border capabilities. Regular networking events and intellectual property workshops further support knowledge exchange among local enterprises.
Future Prospects for Yangzhou's Cross-Border E-Commerce
With its strong industrial foundation and strategic location, Yangzhou possesses significant potential in cross-border e-commerce. The city's ongoing efforts to create a supportive business environment through specialized events position it to become a key e-commerce hub in Eastern China. As policies continue to evolve and the ecosystem matures, Yangzhou businesses are poised to access broader opportunities in global markets, with these summits and exhibitions serving as critical springboards for growth.