Global Ecommerce Giants Optimize Crossborder Logistics

Published: 02/02/2026
Cross-border E-commerce Logistics Logistics Strategy Platform Logistics
Cross-border e-commerce platforms offer diverse logistics options like FBA, SpeedPAK, and Cainiao. Selecting the optimal solution requires considering product characteristics, target market, platform policies, and costs. The key is to balance delivery time, cost-effectiveness, and stability. A well-chosen logistics strategy is crucial for success in cross-border e-commerce, impacting customer satisfaction and profitability. Careful evaluation of available options and their suitability for specific business needs is essential.
Global Ecommerce Giants Optimize Crossborder Logistics

In cross-border e-commerce, logistics serves as the critical backbone of operations. Selecting inappropriate logistics solutions can lead to reduced profits or even total losses. This article examines the logistics frameworks of major e-commerce platforms to help sellers optimize their supply chains.

1. Amazon: FBA as the Cornerstone with Flexible Alternatives

Amazon's logistics philosophy prioritizes customer experience, with Fulfillment by Amazon (FBA) as its flagship service. However, sellers should consider complementary options based on product characteristics.

FBA: The Comprehensive Solution

  • Ideal for: Fast-moving, small-sized products (3C accessories, home goods)
  • Advantages: Full-service handling (storage to returns), Prime eligibility boosting conversion by 30%, rapid delivery (3-5 days in U.S.)
  • Challenges: High fee structure (storage, fulfillment, removal), inventory management risks

Supplemental Options:

  • Third-party Warehousing: For oversized items or seasonal products (e.g., GigaCloud, WINIT)
  • Merchant Fulfilled Network: For testing or low-volume items via specialized logistics (10-15 day delivery) or express shipping (3-5 days)
  • Amazon Global Logistics: Official freight service with 20-25 day ocean transit or 7-10 day air options

2. eBay: Flexibility Through Official and Third-Party Solutions

eBay's open marketplace requires sellers to meet delivery commitments (e.g., U.S. mandates 3-day dispatch and 14-day delivery).

SpeedPAK: The Platform-Preferred Option

  • Best for: Small general merchandise (apparel, accessories)
  • Benefits: Stable 10-15 day U.S. delivery, 50% cost savings versus express, integrated tracking

Complementary Services:

  • Overseas Warehousing: For large items (furniture, appliances) through programs like eBay's Preferred Warehouse
  • Postal Services: Budget solution for sub-$5 items (15-20 day delivery via ePacket)

3. AliExpress: Standardized Logistics Through Unified Solutions

AliExpress enforces strict logistics controls, with over 60% of sellers utilizing its integrated services.

AliExpress Standard Shipping

  • Coverage: 200+ countries for sub-2kg shipments
  • Advantages: Platform search priority, 15-25 day EU/U.S. delivery, $100/item insurance

Extended Network:

  • Cainiao Warehousing: For bulky items (furniture, equipment) enabling 3-day regional delivery
  • Specialized Routes: Middle East services (15-20 days) for underserved markets

4. Southeast Asian Platforms (Shopee/Lazada): Localized Official Networks

These platforms provide complete logistics solutions addressing regional challenges like complex customs clearance.

Shopee Logistics Service (SLS)

  • Operation: Sellers ship to domestic hubs, Shopee handles international transit (3-10 day regional delivery)
  • Key Benefit: Comprehensive customs clearance coverage

Lazada Global Shipping (LGS)

  • Differentiator: Extensive last-mile partnerships with local postal networks
  • Warehousing: Malaysia/Singapore facilities enabling 2-day delivery

5. Temu: Fully Managed Logistics Model

Temu's rapid growth stems from its hands-off approach where sellers only supply domestic warehouses.

  • Process: Platform manages international shipping (20-30 day ocean/7-10 day air), customs, and final delivery (7-15 days via local carriers)
  • Ideal for: High-turnover consumer goods requiring minimal inventory risk

6. Independent Stores: Customized Logistics Strategies

Standalone operations require balanced solutions based on product value and market:

  • Low-value: Postal services (20-40 days, $2-5 cost)
  • Mid-range: Dedicated lines (10-20 days, $8-20 cost)
  • Premium: Overseas warehouses (3-5 day local delivery, $5-15 cost) plus express backup

Strategic Selection Criteria

  1. Product Attributes: Size, turnover rate, and regulatory status
  2. Market Characteristics: Regional infrastructure and customs requirements
  3. Platform Rules: Mandatory programs (e.g., Wish Post, Temu warehouses)
  4. Cost Optimization: Maintaining 15-25% of sale price as logistics budget

Successful cross-border operations demand tailored logistics approaches. New sellers should prioritize platform-recommended services, while established merchants can optimize through hybrid models combining warehousing and specialized routes. The ultimate objective remains achieving the optimal equilibrium between delivery speed, operational cost, and service reliability.

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