
E-commerce merchants are increasingly feeling the weight of tax compliance obligations as Chinese tax authorities intensify scrutiny over cross-border transactions. A sweeping transparency reform is underway, requiring platforms like Alibaba, Shein, and Amazon to proactively disclose seller information—including store names, order records, sales volumes, and profit-related data such as virtual gifts.
Data from China’s State Taxation Administration reveals that over 7,000 e-commerce platforms had submitted tax information by the end of the third quarter, contributing to a 12.7% year-over-year increase in e-commerce tax revenue during that period. Projections indicate that online sales of physical goods in China will reach 12.8 trillion yuan ($1.77 trillion) in 2024, accounting for 27% of total retail consumer sales.
Some merchants report mounting operational pressures, with potential price hikes on goods to offset added costs. The industry now faces a critical balancing act between regulatory adherence and sustainable growth—a challenge that will define the future of cross-border e-commerce.